BODYSCAPES LOCATIONS TO BE THE 2009 OFFICIAL FITNESS CENTERS FOR THE PATRIOTS CHEERLEADERS

BODYSCAPES FITNESS AND ONE2ONE BODYSCAPES LOCATIONS TO BE THE 2009 OFFICIAL FITNESS CENTERS FOR THE PATRIOTS CHEERLEADERS

Newton, MA; April 3, 2009 – BodyScapes, the parent company to BodyScapes Fitness full-service fitness centers and One2One BodyScapes personal training studios, today announced a year-long partnership with the New England Patriots Cheerleaders to be the official physical fitness training centers for the squad. As part of the relationship, all cheerleaders will use the facilities and certified personal trainer expertise to help meet and maintain their fitness goals.

"This partnership happens at an exciting time for us," said Rob Shapiro, Founder of BodyScapes. "Our company is growing and working with the Patriots Cheerleaders is another way to introduce ourselves to the New England area as a company that offers the highest quality fitness centers and personal training for fitness enthusiasts." 

The Patriots Cheerleaders will also make special appearances at the facilities throughout the year and BodyScapes will be represented on all squad marketing materials.

"Both BodyScapes and the Patriots Cheerleaders focus on and understand the importance of physical fitness," said Tracy Sormanti, the Director of the Patriots Cheerleaders.  "This is a natural partnership and we look forward to working with BodyScapes to help keep the cheerleaders in the best shape of their lives on and off the field!"

Originally founded in Newton, Massachusetts as an alternative to the typically wasteful gym membership, One2One BodyScapes has no membership or monthly fee but offers individual sessions allowing clients to buy only what they use. In addition, each visit to One2One BodyScapes is a private one-on-one session with a trainer who is educated in exercise physiology and physical fitness.  Finally, rather than working out in what can often be a sterile, impersonal setting, One2One BodyScapes personal training sessions take place in an intimate, home-like setting with luxurious amenities. BodyScapes operates two full-service fitness centers, called BodyScapes Fitness, in Brookline and Southborough, MA. These fitness centers are of the highest quality in equipment, personal training and customer service. Both facilities offer free group and cycling classes, beautiful locker rooms with free day lockers and towel service and baby sitting service.

About One2One BodyScapes

Founded in 1997 as a high-end personal training studio in Newton, Massachusetts, BodyScapes has today grown to encompass two distinct business models:  BodyScapes Fitness and One2One BodyScapes.  All are based upon the shared principle of a uniquely personal approach to physical fitness and high-touch customer service.