Finding the Ideal Business for Today and Tomorrow
George Miksovsky spent over 30 years working in the electric utility business. He had broad experience in the industry, from customer service to distribution. However, like so many these days, he was a victim of downsizing.
"Unfortunately, I found myself unemployed and part of company downsizing and the resulting economical pressures," he explained. "I wanted to open up opportunities for my family, so I became a business owner to help preserve my family's future. Plus, I truly believe that America has been built by small businesses and we'd be in big trouble right now if it weren't for small businesses."
The Search Begins...
It takes a good amount of research to find the right business. The concept not only has to fit your budget, interests and goals, it must also fill a demand in your area. Miksovsky searched Google for general information on franchises and discovered Franchise.com. "I was initially surprised by just how many franchises are out there. I knew I wanted to be involved in an energy-type business but I looked at many options before choosing Interstate All Battery Center."
He continued, "When I filled out the request for information on Franchise.com, I was not bombarded by any companies so I know their privacy policy is right on target. Franchise.com is a great place for entrepreneurs to do homework and see what's out there. The website definitely helped me to find Interstate All Battery Center, which is the perfect business for me, and I would definitely recommend it to others."
Interstate All Battery Center has been in business and franchising for many years and that impressed Miksovsky from the beginning. He chose to purchase an Interstate All Battery Center franchise for several reasons, "First, Interstate All Battery Centers' Mission Statement, says it all, second, I have confidence in the company's exceptional branding efforts. Plus, as he explained, "The franchise caters to both consumers and business customers. I was interested in the combination of revenues. In fact, they have an amazing business model where franchisees can start their business without employees, from their home and cater to only B2B customers, at first. Franchisees have 10 months to open up their retail store. This allows me to build the B2B side of the business, and get a potential revenue stream going that could assist with overall startup costs, prior to opening my retail location. The company is truly dedicated to making their franchisees successful. This model helps you get your business in order before diving in. I'll be able to get into business and experience the business before opening my retail store."
Knowing the Business is a Good Fit
Interstate All Battery Center offers a family-type atmosphere, which Miksovsky fully embraced as he explained, "The franchising staff and home office were great to work with, which is very comforting to someone starting a new business. This helped me to make my final decision because I knew I'd be part of their team. They contacted me as soon as I requested information from them and they've always been very professional and supportive."
With one week of training left, Miksovsky said there is a lot to learn about the battery business and the company has been extremely thorough in teaching him everything he'll need to know. He's confident that he'll continue to receive strong support as he builds his business.
The Right Business at the Right Time
During tough economic times, prospective franchisees seek businesses that can weather any economic storms. Miksovsky is confident that Interstate All Battery Center is an exceptional business to own. He explained, "I truly feel that this business is at the top of the list of businesses that can hold retail and commercial sales during difficult economic times. More and more products require improved technology with batteries. From cars and forklifts to hearing aids and cell phones, everyone has products they utilize every day that require batteries. Even hybrid cars and the newest solar powered products utilize batteries. Portable energy is a great business to be involved in." Battery usage by consumers and businesses increases every day. Technological advancements also continue to evolve at an astounding pace.
"This is just a solid business model. The branding is there. Our commitment is to educate our customers on how to properly maintain their portable power to extend the battery products' life cycle, which saves them money. We offer over 16,000 portable battery solutions. Our promise to our customers is to 'Have it, Find it, Build it®' and 'Every Battery for Every Need®'; we provide outstanding customer service and quality products to meet our customers portable power needs," he concluded.
Miksovsky's business will start catering to the needs of business customers next month and his retail store should be opened by July 2010. So far, Miksovsky is impressed with Interstate All Battery Center and would highly recommend the franchise to other customer service-oriented individuals.
