International Franchisors - Buyer Lead Generation & Disclosure
Global Opportunities
Established in 1994, Franchise.com was the first franchise lead generation site on the Internet. Since 1998 it has provided an advertising venue for international franchisors to find franchise buyers (and buyers to find franchisors) in every country of the World! Buyers simply went to the Franchise.com global first tier URL to search for franchise opportunities in English at www.franchise.com.
In 2004 Franchise.com opened its first of a series of country franchise web sites, translated into the national language of each country. In February it opened a United Kingdom web site, and simultaneously (and soon after) opened dedicated independent web sites for Canada, France (in French), Greece (in Greek), Italy (in Italian), Mexico (in Spanish), and the United States. A second series of Franchise.com country sites will soon open for Australia, India, Singapore, South Africa, and New Zealand. A third series of countries to include China (in Chinese) will also be opened this year.
For English-speaking franchise companies not wanting to have their franchise descriptions translated for acceptance into the non English country web sites, Global Franchise MatchMaker is available for targeting franchise prospects in all countries.
Internet Lead Generation and Online Disclosure
Franchise lead generation via the Internet has grown significantly the last few years, having risen as the leading source of lead origin in the USA. In 2002 Internet leads accounted for 67 % of all franchise leads generated, up from 47 % in only two years! This trend is being duplicated in other countries as the Internet continues to gain in popularity.
Franchise.com has been at the forefront of this trend, and is a leading developer of software for the franchise industry. The company was the first franchise site to institute a strong privacy policy, and it does not share or sell information on its franchise prospects to other franchisors or anyone else.
The company is the only franchise service company approved by the Federal Trade Commission (FTC) in the USA to provide online franchise disclosure services. Franchise disclosure documents are stored on a Franchise.com server, and using the system, companies send their disclosure document to prospects, saving time and money. The software provides complete tracking and even returns a receipt. The system is also available to franchise companies outside the USA.
