Direct mail brand prepares for new ownership, expansion in Sacramento
(Sacramento, Calif.)-When Peter Janssen, owner of the computer repair and service stores, heard about Valpak earlier this month, he was apprehensive about the direct mail brand's effectiveness. "Who uses coupons," he thought. To his surprise, however, thousands of people throughout the Sacramento area do-and Valpak, the most recognized direct mail brand in North America, has served as an excellent tool in driving traffic through his business' doors. Especially with the downturn in the economy, the brand's trademark blue envelopes have become even more ingrained in consumers' lives.
"Valpak has been an excellent investment of my marketing dollars; I can count on at least a 250 percent return every month." said Janssen. "The best part is, I don't need to be told that Valpak is being delivered. My clients let me know every month. Valpak has enabled my business to grow in a poor economy, and we are now transferring other, less productive marketing dollars to Valpak."
With Valpak's clients also including home improvement services and local restaurants, general manager at Valpak of Sacramento, Travis Hopkins, says Valpak is appealing to businesses because they are able to yield a high return on investment through Valpak's distribution of coupons. And with countless success stories in its franchise system, Largo, Florida-based Valpak is now looking to for a new owner at its Sacramento operation, which mails to 270,000 homes.
"For a driven, entrepreneurial person that excels in a high energy sales environment, being part of Valpak can be rewarding both financially and in personal satisfaction," said Hopkins. "Also, with our proprietary operations systems, national marketing support and national promotions with highly respected partners such as The Martha Stewart Show, HGTV, The Food Network and CBS, we have the business model and tools in place that help local business owners succeed."
With families pinching pennies to save money, studies show that people are going to continue to live frugally as the economy improves. According to a recent survey by ICOM, Information & Communications, 45 percent of respondents said they were much more likely to use coupons during a recession. In fact, some 3.3 billion coupons were redeemed in 2009, a 27 percent increase from the year before, according to the coupon research site CouponInfoNow.
Most successful Valpak franchisees have backgrounds in sales and business management and are "hands-on" owners committed to customer service and maintaining the standards of the franchise network.
"Our California markets are continuing to grow under local ownership. And taking advantage of Valpak's new, state-of-the-art manufacturing center here in St. Petersburg, we now have the ability to more than double our current print volume," said Valpak president Jim Sampey. "Sacramento is an exceptional franchise market, so we are looking to match it with the right people. Our best franchisees enjoy sales, being part of their community and helping other businesses grow. This is a wonderful opportunity to be your own boss, while having the tremendous resources of Valpak behind you at the same time."
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with online sites for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone TM , iPod touch®, Android TM , Palm® Pre TM and Blackberry® platforms.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With $1.8 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.