(Franklin, TN)---Tasti D-Lite, the great-tasting, lower-calorie frozen dessert chain with a cult following among health-conscious consumers as well as celebrities, has partnered with start-up SNAP Services to take customer loyalty rewards to new heights.
The Social Network Appreciation Platform allows brands to integrate loyalty programs with social networking applications allowing customers to share their activity with friends and followers and enabling them to earn extra loyalty rewards. Customers will also be able to earn branded badges and compete for positions on leader boards with friends based on their loyalty activity.
Tasti D-Lite’s move to become a launch partner and case study for SNAP reinforces their position as a leader in the emerging social loyalty space. After a phenomenal year of success with its award-winning TastiRewards loyalty program, Tasti D-Lite has joined forces with SNAP to pioneer the next generation in rewards platforms and technologies. For Tasti customers this will represent a significant upgrade in the loyalty program functionality along with more benefits and interaction with the brand.
BJ Emerson, VP of Technology for Tasti D-Lite, says “The SNAP platform offers us greater flexibility and functionality where the potential for our success is limited only by our ability to creatively engage our customers and execute effective loyalty campaigns for our franchise network. We believe this is the future of social loyalty engagement and are excited to bring it to our franchisees and our customers.”
Since its inception in 1987, Tasti D-Lite’s popularity has grown largely by word of mouth and has resulted in a huge base of raving fans who line up day and night to get their favorite guilt-free treat, available in more than 100 flavors. With Tasti D-Lite, health-conscious individuals can enjoy a dessert that is made with natural ingredients including real dairy, contains no artificial sweeteners and is lower in calories, carbs and sugar than ice cream and leading frozen yogurt brands. Thanks to unsolicited international exposure on TV shows such as “30 Rock,” “Sex and the City” and “The Apprentice” along with new store openings, demand for the brand has grown worldwide. Tasti D-Lite is now poised for growth throughout the U.S. and around the world with plans to build a global 500-center franchise network through a combination of single- and multi-unit franchises, area developers and international master franchises.
Tasti D-Lite first launched its franchise program in 2008. Since then, the company has grown to 50 locations and has secured commitments to open over 300 locations in the coming years. Today it has locations open in 8 U.S. states. Internationally, the company already has locations in South Korea, Mexico and the United Arab Emirates and will be opening its first Australia location this summer. Led by a world-class operating team, the company is undertaking a program of product innovation, customer engagement and service excellence.
