The Franchise Edge Franchise Training & Investment, Consulting Help & Support

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How We Help You Succeed...

Franchise Business Modeling - We will engage in a thorough review of your existing business as well as analyzing potential competitors or similar businesses that are currently franchising.

Franchise Attorneys - Legal services are an important part of the franchise development process. While we believe that attorneys are great at practicing law, we do not believe they are great at providing franchise development services. 

Trademark Attorneys - Your franchisees are licensing the right to operate under your trade name, which you can only grant to them with the appropriate trademark.

Certified Public Accountants - You may need to provide audited or reviewed financial statements of the franchisor depending upon where you will be selling franchises. We can assist your accountant in preparing the required financials or we can recommend an accountant with specific experience handling the financial reporting requirements of franchising.

Franchise Marketing Plan - Attracting the right franchisees is a combination of knowing who to target, where to advertise, and how to maximize your marketing dollars. Our franchise marketing plan analyzes the top eight methods for attracting franchisees and outlines the monthly costs associated with generating leads to fit your organization’s growth goals.

Franchise Sales - Whether your plan is to sell franchises with your internal staff or if you are interested in partnering with The Franchise Edge’s affiliate, The Franchise Sales Solution, to outsource your franchise sales, we will provide you with franchise sales training needed to gain an understanding of the process.

Websites - Depending on your needs, we can work with you to add the necessary content to promote your franchise opportunity or we can work with you to rebrand your entire site. If you don’t have a website, we will develop a franchise website that includes consumer information for your customers as well as a section related to your franchise offering.

Marketing Materials - Delivering the message about how your franchise is different and better than the competitors is critical to the success of your franchise sales efforts. We will design a franchise brochure that draws potential franchisees to your franchise opportunity with a compelling story and visual presentation. The message we create for the brochure can then be incorporated into all other collateral pieces, including the website.

Operations Manuals - A well written operations manual is at the heart of any successful franchisor. Operations manuals provide franchisees with answers on how to start their new business, give a chronological plan for opening the business, guide human resource functions, document daily operational procedures and detail how to market the business. Based on your needs, we will develop your manual from start to finish or simply provide the guidance needed to complete your existing manual.

Public Relations - A carefully crafted public relations campaign raises community and industry awareness of your new franchise and the goods or services that you provide. Our public relations partners write effective news items to help generate the necessary buzz about your franchise opportunity.