$70,000
$190,000
3rd Party
business hours, evenings & weekends
It’s Wine—It Doesn’t Get Better Than This!
Vino 100 stores are creating a sensation in the booming retail wine market. The New York Times described our new approach as “turning a purchase requiring special knowledge into something for everyman, everywhere.” …a user-friendly wine store. And that’s why it doesn’t get better than this!
The Better Alternative
Vino 100 did not invent wine, but we certainly created a better way to buy it! Let’s face it, shopping for wine has its frustrations. All too often you are confronted with a sea of labels, a lack of information and a whole lot of attitude. The only way to find something you like is through trial and error – an expensive (and not very palatable) proposition.
Vino 100 offers consumers a new way to buy wine...simply...based on flavor and body. Every wine in our store has a Wine Barometer™, a tag indicating its flavor (fruity to dry) and body (light to full). And since the entire store is laid out according to this system, you and your customers can easily find the wines that suit their own personal tastes, not to mention their budgets, so you don’t have to be a wine expert to be a Vino 100 store owner.
A Rising Tide
Wine, always a part of our history, is now entering a new era in the United States, where sales in 2006 climbed to their highest levels ever. American tastes have driven sales of premium wines to record levels. Current statistics put the retail wine business at $28 billion, with the fastest growing retail segment of the wine industry at the price points sold and marketed at Vino 100. The growth is expected to continue and the “Millennial Generation” (21-35 year olds) is the fastest growing group of wine purchasers, representing 25% of the retail wine market.
Wine preferences vary from individual to individual. One person’s perfect wine is another person’s nightmare. Our wine “experts” at Vino 100 understand this, and are truly “experts” because they have tasted thousands of wines and know which wines will appeal to specific consumer segments (taste/body preferences). Any “expert” can select wines that they like, but the real art, the true expertise, is selecting great wines that you know other people will like, even if the wine does not appeal to your own taste preference.
