Gain your share of one of the fastest growing markets ever, with a rewarding business that never gets old!
FIVE REASONS WHY SENIOR CARE IS SUCH A GOLDEN OPPORTUNITY
It’s no wonder Entrepreneur magazine called home care one of the great business opportunities of all time. Here are just some of the facts that make eldercare such a ripe and long-lived industry:
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Customers immediately. The aging of the baby boom generation now makes senior citizens—and the pre-seniors who care for them—the fastest growing population of the decade.
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Customers tomorrow. North America’s senior population is expected to double within 30 years and grow for at least the next 50 years.
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A much-needed service. Still in its youth, the senior care industry continues to provide avaluable service to an underserved market.
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Tapping unprecedented wealth. Having secured tremendous gains in real estate ownership and retirement investments over many prosperous decades, North American seniors are the most affluent generation in history. Now living longer, most wealthy seniors are eager to use their funds to enjoy personal attention and the quality of life they’ve been accustomed to—in their own home.
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Low overhead, with virtually unlimited growth potential. Because your caregivers provide services in their client’s own home, you can employ hundreds of people—paid only for the hours they work—without expanding beyond a simply-staffed office.
HERE’S WHY HOME CARE ASSISTANCE HAS THE BEST MODEL
The remarkable success of Home Care Assistance’s franchises has much to do with our remarkably well thought-out business model that includes these key advantages:
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Lifestyle maintenance care focuses on affluent clients. Unlike other senior care companies that scramble for hourly post-hospitalization cases with a limited duration, our goal is to assist those seniors who choose to continue living in their own homes instead of downgrading to an institutional setting. Our clients are not only able—but highly motivated—to demand a greater number of hours of care.
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Shorter time to profit. We specialize in live-in care. According to the MetLife Research Institute, the average cost to a live-in client is $200 per day—or $73,000 per year. You can see it requires only a handful of live-in clients to generate gross revenues of over $1,000,000 per year. Plus, it is much easier to manage a small number of highly profitable clients than it is to manage hundreds of hourly care ones.
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Attractive to the best caregivers. Live-in care allows for higher wages and better working conditions for our caregivers. So our caregiver positions are more sought after—making it easier to find and retain good employees. That makes jobs easier to staff.
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Exclusive caregiver screening tests. We are the only company with the exclusive copyrighted International Caregiver Screening Test. This questionnaire was generated by our on-staff PhD psychologists, to screen for honesty, conscientiousness and the traits that make for a desirable caregiver. These tests, along with regularly conducted background checks—and our nationwide bonded insurance carrier—deliver peace of mind for our clients and franchisees alike.
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Not referral-dependent. Because we focus on “lifestyle maintenance,” most of our client referrals come from outside the medical referral network. In fact, the majority of business comes from direct inquiries from client families. This means you don’t have to set up meetings at your senior center or meet phone call quotas with discharge planners or others with fickle or short-tenure connections.
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North America’s most successfully search-engine optimized, advertising-intensive, brand-building franchise. With our proven business model, you will target your ideal clients through a highly successful ad campaign and be the only business in town building a brand. Home Care Assistance is consistently one of the top five organically-ranked search engine listings on Google.com. Through marketing and PR In the years to come, we plan to create the most profitable and dominant brand in the home care industry.
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Our “We Will Be There” guarantee. By providing you with a business model that’s attractive to the best caregivers, you’ll soon share the respect that’s making us the most trusted and reputable senior care provider. Plus our online scheduling and personnel management system arms you with the tools you need to quickly cover even last-minute shift changes.
Please send me information on Home Care Assistance to the following address: