Choice Hotels International Franchise Training & Investment, Hotel/Motel Help & Support

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The Support of The Industry Leader

When you join Choice Hotels you’ll receive extensive training and support. Previous experience in the lodging industry isn’t required as we provide you with the tools and resources you need to build a successful hotel franchise. As a Choice Hotels franchisee you’ll receive:

• Comprehensive training- We provide a wide array of exceptional education and training opportunities for you and your staff during the startup process and throughout the life of your franchise.
• Field support- A Brand Performance Consultant (BPC) is assigned to your hotel. They will guide you through the opening process, offer ongoing operations and marketing assistance, and make sure you have access to the full spectrum of Choice resources. 
• Assistance from the Centralized Help Desk- Experts are available to answer your questions and provide you with information regarding the many revenue-enhancing opportunities available.
• Access to a brand-specific Intranet site- A 24/7 site provides you with the information and resources you need to operate your hotel efficiently. The site includes information on brand standards, education resources, money-saving programs and a comprehensive qualified vendor directory.
• Our proprietary property management system- ChoiceADVANTAGE allows you to effectively manage inventory, rates, reservations, guest histories, front office operations and accounting. The web-based system can be accessed from any computer connected to the Internet.
• Purchasing power- We’ve identified over 250 qualified vendors that cover nearly every aspect of hotel operations. Their products and services satisfy Choice’s quality standards and are generally priced lower than advertised list pricing.

You’ll Also Benefit From Our Business-Generating Tools, Including:

• A Central Reservations System (CRS)- Which is considered the best in the industry and delivers reservations without any transaction cost.
• National advertising campaigns- That include TV, radio, billboards, print, and online advertisements that reinforce Choice Hotels image in the marketplace and increase advance reservations throughout all of our hotels.
• Regional co-op advertising- Our co-op marketing & advertising program helps franchisees pool their resources in order to achieve a bigger impact in their local, or regional media.
• Email and direct mail campaigns- We regularly send members, guests and partners email and direct mail communications that promote Choice Hotels.
• Public relations- Our corporate communications group will help you generate press that increases awareness of your hotel and attracts more guests to your property.
• Sales-Our sales teams deliver incremental business to your door and generate leads through direct sales calls, trade shows and continuous contact with a host of intermediaries.