Boomer Generation Still Best-Funded Franchise Buyer Segment

By Matt AldenMay 14, 2020

Ongoing analysis of prospective franchise buyer demographics reveals that the Baby Boomer generation (aged 55-73) accounts for roughly one quarter of total prospects these days - but they have the strongest financial profile of any cohort. In fact, the percentage of Boomers with more than $500,000 in estimated income-producing assets indexes 67% above average. Also, 80%+ own their own homes with estimated home values exceeding $500,000 - the highest among all age groups and 13% above average.

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About the Author - Matt Alden

Online lead gen pioneer/innovator @ Franchise.com Network. Small biz leader/operator, drummer, hockey fan, and saltwater enthusiast.
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