Cardio Sport has built an exercise system and brand that capitalizes on the fitness industry’s momentum by engaging an audience that at present, is highly underserved - the ATHLETIC MINDED individual, or in laymen’s terms, someone who once played (or still does) play sports.
The Cardio Sport Music & Movement Studios® concept is simple. It is a brand, studio and program that is built around catering to, and engaging the minds of athletes of all ages. Cardio Sport has figured out what motivates the mind of an athlete and created an exercise experience and system that gets the elite fitness results that athletes are seeking, while motivating them to come regularly through a unique ‘in the game simulations strategy’ and branded environment that makes them feel like they did when they played the game.
The Cardio Sport brand, studio design and proprietary 'in the game simulation' training strategy engages the athlete's mind and body like no other program in the market today. As a result of the strategic design, experience and the results participants attain, customer retention rates are high (over 95% re-sign rate for 3+ years) and proper targeting leads to fast growth within the target demographic for each program type. Cardio Sport studios offer large group training classes with three levels (adults, athletes and kids) which engages a large studio membership to build from. The large membership opportunity combined with the unique personal training growth strategy (designed to engage a minimum of 50% of the total membership), and numerous additional revenue opportunities (such as an annual Cardio Sport Madness Fitness Event that draws 100+ participants and Apparel line) provides a strong business structure for a business owner to grow a studio from.
- Large Market Opportunity (Former / Current / Future Athletes)
- Low capital start-up investment vs. other 'fitness' franchises
- Serves multiple customer groups: general wellness, athletes and youth
- Unmatched retention rates vs. industry standard
- Attracts a motivated client base that pays a premium for top results
- Method focuses on training ATHLETIC INTELLIGENCE (AI) through a ONE OF A KIND physical training strategy use of proprietary 'In the Game Simulation' Program Strategy
- Detailed Training designs provided for all classes and trainings that trainers follow a playbook for success
- Initial Franchise fee - $25,000
- Multiple revenue streams: annual membership, classes, individual training, sports team training, fitness challenges and apparel
The boutique fitness studio industry is booming. Attendance at specialty gyms like Cardio Sport grew by 70% between 2012 and 2015, according to a recent report from the International Health, Racquet and Sports club Association (IHRSA).
High end boutique studios now make up 35% of the $25.8 billion fitness market. Boutique studios are thriving because they have figured out how to tap into a motivational strategy that keeps people coming back regularly - community, accountability and a sense of belonging in a program and environment that resonates with them. Regular attendance means high levels of engagement and thus a significantly higher per-customer premium spend within these facilities.
In boutique studios the strategy is to target a specific segment of the market by offering a program that attracts and engages a specific type of person, and then provides a customized service, experience and results - all of which is offered at a premium price.
Research has shown for decades the people must believe that what they are purchasing works logically, but that the reason they ultimately make the decision comes down entirely to emotions. The boutique fitness studios that are successful create an emotional attachment for customers.
Training and Support
Cardio Sport provides an initial 5-day training program at headquarters in Kingston, MA. Portions of the initial training may be provided via online “e-learning” modules.
$25,000 Franchise Fee
6% Annual Royalty
Total Upstart Investment = $100,000 - 150,000
**The upstart investment range includes the initial franchise fee, retail build out, grand opening marketing, equipment, decor, all start up training, 3 months operating capital and ongoing operational support.
Members are driven to pay in full for a year membership for incentivized pricing. A mature Cardio Sport studio should attain between 150-250 members, depending upon the size of the location. Members pay an annual fee to participate in classes, but all other training is additional revenue. The majority of studios run 2 classes per day to sustain the membership class requirements.
A studio should target to have a minimum of 50 annual personal training clients annual on the recommended program below. For a studio with 200 members that equals just 25% of the membership. Pricing is adjusted by market. Metropolitan and more affluent markets should be scaled up.
Studio Revenue Opportunity
$200,000 + based upon number of trainers/training sessions, maximization of sports team training and utilization of other programs to drive additional revenue.
Financing must be obtained through personal financing or small business loans.
Want to learn more about opening your own Cardio Sport Franchise? Fill out the inquiry form to get started.