Reasons to Join Caring Senior Service
- Item 19 – AUV $1,262,648 with a high of $2,215,651
- High Growth and Recession Resistant Industry
- Outstanding ROI
- Low initial investment
- Proprietary software
- Back office support for new client scheduling and caregiver recruitment
- Well-defined business model
- Business model designed to be employee managed; semi-absentee
- Multi-unit business model
- Top rankings in franchise and home care publications
- Terrific validation
Ideal Candidate: From corporate America. Mid-Level to Senior Management experience. 35-55 years old. Married or has significant other. No healthcare experience necessary. Management with direct reports. Sales and marketing emphasis. Franchisee can live in territory or outside, model is conducive to semi-absentee ownership. Knows how to manage a P&L. Comfortable managing 10-20 employees. Understands building market share.
History: Our founder and CEO, Jeff Salter, worked in the home health care field as an office assistant when he was in college. One of his duties was to manage a list of caregivers that he could refer out to work privately for clients, since the agency he worked for did not offer that service.
Over time, he recognized the huge demand for non-medical home care services for seniors, and felt he could insert professionalism and organization in the process to make it a better experience for clients. In 1991 he started Caring Senior Service in Odessa, Texas.
The company expanded with several more locations throughout Texas before beginning to franchise nationwide in 2002. Today Jeff is still very involved in home care, with 5 locations of his own.
Many people from our corporate team either own franchises or have left the corporate team to open their own franchises with Caring; including our VP who owns 5 locations, and several others who currently own 1 or more locations throughout the country.
We are a home care company at our core and live the day to day right alongside our franchisees.
Training And Support
Site Selection Assistance: Available
Length of Training: 15 Days
Initial training consists of 2 weeks of online, self-directed training along with 1 week of classroom training at our HQ. After initial training we begin a 16 week program of Key Action Items (KAIs) along with weekly scheduled conference calls with our support team that explicitly blueprint the first 4 months of activity.
Ongoing quarterly continuing education and training conferences. On-site support within first 6 months after initial training. Caring University is our online training and educational platform for franchise owners, office staff, and caregivers that houses over 1,000 continuing education modules.
Operational and Marketing Tools:
Tendio, our proprietary business management software, optimizes workflows to allow enhanced service delivery while maximizing efficiencies. The client/family portal provides peace of mind through calendar review, progress notes, and ability to video call. The system is paperless and mobile with integrations with core functions such as payroll and background checks.
An initial marketing kit of materials is provided at training, to include business cards and brochures. We build and develop franchisees website, including SEO and social media campaigns across Facebook, Twitter, Google +, LinkedIn, etc.
Our robust software platform allows our marketing department to send regular and topical emails to referral sources, clients, caregivers, and candidates. We provide a myriad of reporting functions to help track sales volume, opportunities, and continuous data to help stay top of mind with potential referral sources.
We provide all software and full training on how to use it, including marketing, CRM, scheduling, invoicing, payroll, policies, procedures, ops manual, bookkeeping, etc. We also assist with state licensing and have several vendor partners who provide additional services as well.