Concrete Craft is a Strong Foundation for a Solid Ground-Floor Opportunity.
Become a Concrete Craft Franchise Owner, and reap the rewards of business ownership in a $1 billion industry. You’ll be part of the nation’s largest decorative concrete franchise and use proprietary product blends to create one-of-a-kind surfaces for homes and businesses. You will be backed by the home-services leaders of Home Franchise Concepts (HFC). HFC’s other brands, Budget Blinds and Tailored Living, are some of the largest and most respected in their categories. With the experience and innovation of HFC behind you, your franchise business will be on solid footing from day one.
Learn more today.
About
Own a Concrete Craft Franchise
If you’re looking for an opportunity where the sky is the limit and where your hard work is actually rewarded, a decorative concrete franchise could be right for you.
Concrete Craft Stands Above the Rest
Concrete Craft is unique in the marketplace—no other company can offer what we do. We are sought after by discriminating homeowners and businesses to beautify and bring value to their properties.
Most decorative concrete companies, usually mom-and-pop operators, specialize in only one process: either stamped, stained, or decorative. Concrete Craft has mastered all three, providing a unique competitive advantage for our Franchise Owners. Concrete Craft has also created proprietary product blends that are the envy of the industry.
Concrete Craft is the expert when it comes to stamped concrete, resurfaced concrete, and stained concrete. Our home and commercial services include:
- Driveways
- Walkways
- Patios
- Pool Decks
- Fireplaces
- Garages
- Foyers
- Kitchens
- Basements
- Offices
- Retail
- Restaurants
- Warehouses
Concrete Craft uses a proprietary, fiber-enriched, coarse sand overlay mix to create a more durable and realistic surface that will be enjoyed for many years with minimal maintenance. Their coloring system has built-in UV protection and, in combination with their own sealers, creates a beautiful, low-maintenance surface.
Concrete Craft has also created a cutting-edge technique that allows them to create a finish that simulates real stone. This hand-cut and custom-colored approach to fabricating stone is a process that sets Concrete Craft apart from the competition.
Benefits of Owning a Concrete Craft Include:
- Low-cost franchise
- Minimal inventory
- Low overhead
- Work from anywhere
- No experience necessary
- Extensive training provided for you and your team
- No national competition
- Emerging niche market
- Ongoing support
- Proprietary products and techniques
Marketing Tools Provided to You
Marketing is the difference between a successful business and one that limps along. Concrete Craft’s main goal is to provide a simple yet effective business model and marketing plan that helps franchisees achieve financial goals.
Franchise Owners recieve all the tools necessary to aggressively market in their territories:
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Concrete Craft website
- Local microsite - where you can personalize content, feature your projects, and customer testimonials
- Robust blog - to engage your customers and improve optimization
- Online gallery - loaded with before, during, and after photographs of past projects
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Social media visibility through:
- Houzz
- Capabilities brochure
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Marketing tools available online including:
- Marketing tool kit
- Print ads
- Flyers
- Newspaper ad inserts
- Door hangers
- Yard signs
- Business cards
- Customized management software system, called Star Portal - used for scheduling customers, sending reminders, managing installers and estimators and much more
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Equipment package includes:
- Branded graphics for a pickup truck
- Branded custom wrap for a trailer
- Uniform shirts for you and your team
Training
Once you join the Concrete Craft franchise family, you and your installer will attend two weeks of training at our headquarters in Atlanta, Georgia. When you graduate, you’ll have learned proprietary application techniques in all three profit centers—decorative concrete, stamped concrete, and stained concrete. You’ll also have been trained on our customized management software, StarPortal, and our proven marketing programs.
Your training also includes up to two weeks in the field where you’ll work on real jobs, side by side with the finest installers and trainers in the industry. You’ll also study our products and mixes, and learn how to manage your crews and your concrete franchise.
Support
Our franchise support team will assist you with the set-up of insurance selection, licenses, advertising, software, payroll, office management, and field-level best practices. Your support team is dedicated to helping you achieve your financial goals.
If you need help in the field, a call to the support team will be all that is necessary to work out a challenging situation. However, Concrete Craft will send an experienced installer to assist you, if necessary, with unusual or highly technical jobs. It’s part of the advantages of being a member of this dedicated franchise.
The franchise support team engages in ongoing personal coaching and regularly conducts webinar best-practices training to help keep you up-to-date on new ideas in the industry.
Besides the initial training and continuing education webinars, Concrete Craft holds annual Franchise Owner meetings. This fun, interactive gathering is a great opportunity to visit with other Franchise Owners, to learn about the latest in research and development, and to share best practices from the field.
Ideal Concrete Craft Franchise Owners
Our ideal Franchise Owners are managers, not hands-on operators. You can run the business from your home, then add staff and scale up as you grow. You spend your day overseeing your crew, spending time meeting with customers, marketing to potential customers, and building a reputation in your local community. While your business creates beauty and value for your customers, you’re enjoying a better lifestyle and creating a better future for yourself and your family.
Hear from Concrete Craft Owners
“One reason I would recommend a Concrete Craft franchise is they have so many different products—you’re not relying on one specific scope of work for all of your business. You’ve got a lot of support. They’re always trying to find a way to make it easier on the Franchise Owners. Basically, any way they can help to produce revenue and business, they’re on it.” - Fred Mata, Concrete Craft, Dallas, TX
“I’m five years into this and making more than I was in my previous job—obviously that was an improvement. My time is more flexible than it was in my previous job. I’m not going to lie—it was a lot of hard work just to get to this point. I’m not where I want to be yet, but Concrete Craft has really helped me grow as a person and as a businessman.” - Todd Rzepka, Concrete Craft, Chicago, IL
Complete the inquiry form to learn more about becoming a Concrete Craft franchisee today!
Special note: In honor of those who have served in the U.S. military, Concrete Craft offers qualified veterans and their families a $5,000 discount on the initial territory fee.
