PickUp USA Fitness

Health & Fitness

PickUp USA Fitness is redefining the basketball gym experience through officiated PickUp Games, youth basketball development, fitness, and community driven programming. With over 14 years in business and a scalable membership model, we are actively expanding nationwide and looking for motivated franchise partners to grow the brand in underserved markets across the country.

Availability

PickUp USA Fitness is currently accepting inquiries from the following states:

AK, AL, AR, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IN, KS, KY, LA, MA, ME, MI, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, WI, WV, WY

PickUp USA Fitness

  • Requirements

    Financial requirements for this franchise:
    Minimum Cash Required$150,000
    Net Worth$500,000
    Franchise Fee$49,000
    Royalty Fee6%
    Total Investment$349,766 - $647,054

  • Options

    Options available to franchisees:
    Home BasedNo
    Mobile FranchiseNo
    Military DiscountAvailable
    FinancingAvailable
    TrainingAvailable

  • Franchisor Details

    Facts about this franchise:
    HeadquartersPasadena, CA
    Total Units25
    Year Founded2012
    Franchising Since2016

What does a PickUp USA Fitness Franchise Cost?

To open a PickUp USA Fitness franchise, prospective owners need a minimum of $150,000 in cash available (liquid capital) upfront. This amount is part of the estimated total initial investment required to start the franchise, which ranges from approximately $349,766 to $647,054. Qualified veterans may also be eligible for a $5,000 rebate discount off the initial franchise fee. *

About PickUp USA Fitness

PickUp USA Fitness operates at the intersection of the fitness, basketball, youth sports, and sports performance industries, several markets that continue to show strong long term growth. The global sports industry is valued at over $600 billion, while the U.S. fitness industry alone generates more than $35 billion annually. Basketball remains one of the most played and culturally influential sports in the world, with over 28 million basketball participants in the United States each year.

Despite basketball’s massive popularity, very few businesses are built specifically around serving basketball players and families year round. Most traditional gyms treat basketball as a secondary amenity, creating a major opportunity for a brand built entirely around the basketball lifestyle.

PickUp USA Fitness is uniquely positioned to capitalize on growing demand for experiential fitness, youth sports development, and community driven recreation. The model also benefits from multiple recurring revenue streams across memberships, youth programs, training, rentals, camps, and events.

Unlike traditional fitness franchises competing in oversaturated markets, PickUp USA Fitness occupies a differentiated category with limited direct competition, allowing franchisees to operate within a highly recognizable and emotionally connected market backed by one of the world’s most popular sports.

Franchise Support

Franchisees receive support throughout the entire process, including financing guidance, site selection, buildout assistance, training, marketing support, and ongoing operational coaching. We provide access to a centralized marketing platform, proven systems, and national brand support designed to help clubs grow and scale.

Ideal Franchise Owners

We are looking for motivated owner operators, basketball enthusiasts, and entrepreneurs who are passionate about basketball, fitness, community, and creating a high energy environment for members.

Industry Opportunity

As basketball continues to grow worldwide, PickUp USA Fitness is positioned to continue expanding into underserved markets across the country.

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