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The Exercise Coach Franchise

The Exercise Coach

What does a The Exercise Coach Franchise Cost?

Based on revolutionary fitness science and an industry-leading proprietary fitness data platform, The Exercise Coach Smart 20 ™ Fitness System is the world’s smartest, simplest and most scalable fitness business opportunity. To own The Exercise Coach franchise, you will need $100,000 in liquid capital and a total investment of $106,000 – $299,000. Single and multi-unit territory franchises are available in markets around the United States.

Total Investment$106,000 – $299,000
Cash Required$100,000
Business TypeFranchise
Target MarketNational

Low Cost, Simple and Profitable.

The Exercise coach is a boutique fitness concept that offers Exerbotics, the world’s most advanced and data-driven exercise equipment platform. The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week.

This personal training method is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym or have failed when they tried that approach.



The Exercise Coach, A LOW-COST, SIMPLE to OPERATE boutique fitness concept that offers personal training that is designed to be appealing to the over 50 market or for  those who are to busy or don’t feel comfortable in the traditional gym setting.

The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two, 20-minute workouts a week. The workouts take place on a scheduled basis in a semi-private setting, where the members work directly with their “exercise coach.”  The workout uses Exerbotic proprietary technology. Exerbotics is the world’s most advanced and data-driven exercise equipment platform.  All the workouts evolve around the specialized use of this equipment.


The Exercise coach is strategically positioned to take advantage of the growing 50+ population. This demographic is largely ignored by the $30+ billion fitness industry, and there are no other national fitness competitors in this space!

The opportunity offers two models to choose from; a Studio retail location or a Suite office location. Both offer:

  • Minimal staff
  • Simple to operate
  • Internal Exerbotic certification for trainers
  • Small foot print 800-1,500 square feet
  • Low overhead

With 20 years in the fitness personal training space, The Exercise Coach has become a premier brand in the exploding boutique fitness industry and has built a proven business model to support their numerous franchise owners.  The system has over 50 operating locations in the US as of May 2019 and another 80 units in development nationwide!

The Exercise Coach provides our franchisees all the tools needed to open and operate a successful training studio. Single unit and multi unit development territories are available in most of the United States. Multiple financing options are available through relationships with our vendors and banking partners.


We’re not just looking for fitness fanatics to be franchise owners. Our ideal franchisee is someone who would make a good Exercise Coach client. We’re most interested in finding quality people who understand the need for effective exercise in their own lives and would feel good about delivering it to others.  We are also looking for effective team leadership skills, drive to build a successful local business and a passion for helping others and building up their employees.

Additionally, our business is one where the owner can work on the business rather than in the business. You’ll be hiring and managing others to deliver The Exercise Coach System to your clients, and they will receive in-depth training and certifications. This allows you to own more than one Exercise Coach locations, if you so desire. Don’t let your lack of fitness industry experience make you feel disqualified – in fact, some of our most successful franchisees came from other professions.

This franchise offering is not being offered by us or by anyone acting on our behalf or with our knowledge to residents of (nor is it otherwise specifically directed to any person in, nor will any franchise or business opportunity be located and/or sold in) California, Connecticut, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington or Wisconsin, until the offering has been registered and declared effective and an approved disclosure document has been properly delivered to the prospective franchisees.