Business type: Franchise
Total Investment
$200,000 – $350,000
Cash Required
Business Type

The Exercise Coach

Bring the World’s Smartest Workout to Your Communities.

The Exercise Coach maximizes personal fitness in (2) 20-minute workouts a week.

The Exercise Coach franchise is a compact and powerful business system which provides entrepreneurial franchisees a clear path to success while operating a personally rewarding business. Consistent client experience and a truly proprietary approach allow you to be the proud owner of the smartest fitness business in your community.

Learn more today.


There is truly nothing like The Exercise Coach in the marketplace.

The Exercise Coach has pioneered a better approach to fitness and health for a large and under-served sector of the adult population. The Exercise Coach has built, from the ground up, an entire fitness experience and solution catered to this specific type of client.

The advantage over traditional training is in the proven process of service delivery. One of the great benefits to their industry-leading fitness technology is a standardized service delivery that is consistent no matter the coach or location, yet can adapt precisely to meet the needs of each individual client. All client workouts are stored and data is produced which allows your coaches to provide smart recommendations for and for clients to see proof of results as they continue to progress.

Backed by muscle fiber physiology, Our Smart 20™ workouts deliver better results than other workouts in less time. The deep effects of a Smart 20™ workout are unrivaled and come from the unique ability to scientifically personalize strength and interval training for any individual. Coaches use industry leading training technology to guide individuals and groups through data-driven sessions energized by real-time digital feedback.

The technology used exclusively at The Exercise Coach and connected resistance training sets The Exercise Coach apart from other fitness franchises.

The Industry

Roughly 85% of the US adult population is not engaged in meaningful exercise. The 4 main reasons are:

  1. Time
  2. Don't like gyms
  3. Fear of getting hurt
  4. Aversion to exercise

Training and Support

With sixteen years of experience in the fitness business, The Exercise Coach has you covered throughout the entire pre-opening and ongoing operations of your studio. You'll receive:

Real Estate Assistance: To help determine the best location, franchise owners are provided with customized demographic research and all the information needed to select the best location for your studio. Once a site is approved and selected, you'll receive advice and assistance in getting the best deal possible.

Studio Build-Out and Design: You will receive detailed checklists and guides that outline the planning and construction phases of the build-out, and a development staff will assist you in all phases of planning and implementing the construction of your studio. In addition, The Exercise Coach will help manage the ordering and installation of the exercise equipment, ensuring that you are ready to train clients opening day.

Pre-Opening Training: The Exercise Coach pre-opening training consists of two components: 1. Pre-Opening Online Training – utilizing an internet-based learning management platform, each franchisee and staff member can complete all coursework remotely at their own pace. 2. In-Person Training – you and your team will spend 6 days of hands-on training in several operating studio environments.  You will shadow our corporate coaches in an operating studio environment, and you and your staff will complete the certification process, allowing your team to coach clients in your studio as soon as you open.

Ongoing Support: You will also receive ongoing support and training in all areas of operating your studio, from coaching clients to managing employees, to marketing your business. The Exercise Coach corporate team has decades of studio ownership and client training experience, and we that wisdom is poured into regular conference calls, coaching tips, programming and a yearly franchise conference.

Marketing: The most consistent predictor of success in a local business is regular marketing to the right target markets in your service area. The Exercise Coach has a comprehensive marketing guide to lead you in best practices containing a three-pronged approach of external marketing, internal messaging and referral-based partnerships provide you with all the firepower you need to bring clients in even before you open your doors! 

Ideal Candidates

The Exercise Coach is not just looking for fitness people to be franchise owners. The ideal franchisee is someone who would make a good Exercise Coach client. They’re most interested in finding quality people who understand the need for effective exercise in their own lives and would feel good about delivering it to others.

Additionally, this business is one where the owner can work on the business rather than in the business. You’ll be hiring and managing others to deliver The Exercise Coach System to your clients, and they will receive in-depth training and certifications. This allows you to own more than one Exercise Coach Studio, if you so desire.

Please fill out the inquiry form and submit to receive more information about the franchise opportunity. 

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