Indoor Tanning Franchise Opportunities
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Before you jump into the tanning industry and carve out a niche in your local area, it’s crucial to think about how you will bring in customers. What will cause people to seek out your tanning location over others in the area? These marketing ideas may help you get the wheels turning.
Many types of businesses would make great strategic partners for indoor tanning locations. For example, are there salons in your area that offer various services – but not tanning? The clientele that visits those salons may also be interested in tanning, so you can market directly to that crowd by working with the salon owners. Any business that helps people look their best is a potential relationship you’ll want to pursue.
A large percentage of your potential market may be interested in tanning services – but unsure about going for the first time. Lessen their hesitancy by offering a great deal on their first visit to your location. This is a common tactic for businesses to get people in the door, of course, but it’s even more useful for something like a tanning facility that needs people to be comfortable and familiar with the service.
Some periods during the year are going to be more popular than others for a tanning business. You’ll want to match your most aggressive marketing efforts with times when people are actively considering tanning as a service they need. For people in temperate climates, tanning is popular from late spring to early winter as people focus on swimsuit weather and summer vacation. As you gain experience running this new venture, you’ll come to understand the timing of your market and when your customers will be most interested in your tanning facility.