Increased Human Connections for Prospective Franchise Buyers

By Matt AldenMay 26, 2020

A recent survey of interested franchise buyers revealed an increase in contact and info-delivery by franchise business development teams. In May, close to two thirds of survey respondents said they were contacted by each franchise they inquired to. This follows April's trend, with approximately 80% of respondents reporting that they heard from either "all of" or "at least half" of the companies they requested information from.

Researching franchises to buy is a lot more like applying for a job than buying a car or a house - it requires human connection and interaction between you and the franchise development teams of each company you inquire to. It's not about being "sold", it's about two parties determining fit for a long term relationship. So, be prepared to receive and respond to voice, text, and email communications as you hone your search for the right franchise business for you!

About the Author - Matt Alden

Online lead gen pioneer/innovator @ Franchise.com Network. Small biz leader/operator, drummer, hockey fan, and saltwater enthusiast.
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