Brightway Insurance

Starting your own insurance agency has never been easier

With Brightway, you have options. Whether your intent is to operate a small agency on your own or build a large retail agency with multiple sales agents, we have franchise models tailored to meet your business goals. And, you’ll have the flexibility to transition your agency as you grow.

Brightway Insurance invented the “you sell, we service” independent agency franchise model over a decade ago. While it revolutionized the industry then, we recognized that service after the sale is just one independent agency need. From the start, we help you build a business plan with a focus on profitability. Using the experiences of hundreds who have come before you, we provide insights into managing your business that net the greatest results.

More than 400 insurance experts provide initial training and ongoing support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Relations and Appointments, Licensing, Recruiting and Hiring.

Why Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $1 billion in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support. This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.

Few businesses are as recession-proof as the insurance industry. As an independent agent, you'll have access to a steady stream of income—no matter what's happening in the economy.

The average gross annual revenue for the top 25% of Brightway Retail Agencies open for at least five years was $1,109,023 in 2021. Retail Agencies in their second year of operations sold an average of 524 new policies in 2021.

Comprehensive Business Support

Brightway’s team of experts provide support in all key areas of your business:

Training: A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success at each stage of your growth. No prior insurance experience is required. All Training is provided through our learning platform, Brightway University Online, and virtually, saving you time and expense to get your operation off the ground as quickly as possible.

Marketing & Communications: Customized marketing materials, PR support, website development & maintenance, social media content curation, plus more to help you become your community's go-to source for their insurance needs

Agency Support: A dedicated team you can turn to via phone and email with any questions you may have

Agency Development Consultants: Act as your guide to business planning to help you grow your agency

Carrier Relations & Appointments: Seek the right insurance companies for your market, making sure you always have access to a variety of carriers in your market.

Our Culture and Core Values

Our Operating Mandate is Win, Win, Win: By constantly focusing on producing a win for our customers and a win for our agency owners, Brightway wins.

Creating mutually beneficial outcomes for all is the cornerstone of our financially aligned business model.

And, our decisions are guided by our Core Values:

Smart: We are resourceful, accurate and efficient

Accountable: We do it right or we make it right

Trustworthy: We act with integrity, especially when no one is looking

Ideal Candidate

Brightway's comprehensive support model empowers people from a wide variety of backgrounds to build a profitable business. Whether you have previous experience in the insurance industry or not, our Agency Growth and Development team provides a customized virtual training process to help you thrive. Ideal candidates are honest, patient and focused business professionals who place importance on building and maintaining an excellent reputation in their community. They should be goal-oriented and enjoy selling as well as have the ability to build strong, long-lasting client and referral relationships.

Each Brightway franchise is also required to have a Designated Agency Principal (DAP) with an active property/casualty insurance license in the state of your business to run day-to-day operations. This can be the franchise owner or someone else you hire.

If you’re ready to be your own boss and unlock your true earning potential, click below to learn more about Brightway!