Brightway Insurance

Grow Faster Here Than Anywhere Else

Brightway’s model has been proven over more than fifteen years. Every agency operates on a turnkey platform that handles the back-office operations — so owners can focus on growth, not paperwork. The foundation of why Brightway has become such a strong franchise opportunity is the industry itself. Insurance is one of the most stable and essential sectors in the U.S. economy — a $1.4 trillion market that continues to grow year after year. Insurance is required by law, follows a recurring revenue model and has minimal economic sensitivity.

Brightway invented the “you sell, we service” model—now, we're innovating again with the first performance-based insurance franchise model. Our franchisees benefit from a turnkey platform, proven systems, and an unmatched support structure that allows you to focus on growth, not paperwork.

Why Brightway

At Brightway, everything we build is designed to help you grow faster. Our model centers around empowering local, independent agents to become trusted experts in their communities, backed by a national brand and powerful infrastructure.

Brightway provides enterprise-level support that you rarely find in franchising. We can help with recruiting producers and training them if the owner’s goal is to build a large team. Every agency also has access to our Fusion technology platform, which automates quoting and servicing. In short, owners focus on relationships and production — Brightway takes care of everything else.

The Brightway Promise

• Curated Brand: A trusted name with over 13,000 five-star reviews, SEO-optimized web presence, and marketing support that shortens sales cycles and builds trust.
• Carrier Choice: Access to national and regional insurance carriers through our managed relationships, enabling flexibility and independence.
• Fusion Technology: Our proprietary platform built by agents, for agents, offering CRM tools, automation, performance dashboards, and quote efficiency.
• Exceptional Service: A fully staffed service center handles client inquiries, policy changes, billing, and renewals, allowing you to focus on growth.
• Agent Community: A collaborative network of over 300 owners who share strategies, participate in live events, and celebrate shared wins.

Technology That Drives Results

Fusion is Brightway’s all-in-one CRM and sales platform. Designed with input from over 100 agency owners, it simplifies workflows and enhances productivity. Features include real-time prefill quoting, pipeline management, cross-sell automation, and smart service triggers. The result: opportunity-to-bind and quote-to-bind times reduced by more than 50% for most users.

Service You Can Count On

The Brightway Engagement Center is more than a call center—it’s a strategic retention engine. Staffed by licensed advisors, it manages inbound service calls, carrier follow-ups, policy changes, and renewals. Clients also have access to myBrightway, an online portal with live chat, policy status, and payment details, offering multiple channels of support to match client preferences.

Support at Every Stage

From Day 1, Brightway provides structure and resources to help you launch, grow, and scale:

• Dedicated Regional Sales Leaders: Your personal growth coach helps guide you to Preferred or Elite agency status.
• Producer Recruiting: An in-house team helps you find and hire great Producers—without the time burden or expense.
• Apprentice Program: Gain a motivated new Producer for 12 months. You earn full commission on their sales and keep their book if they graduate to ownership.
• Training: Structured onboarding, 90-day plans, roleplay, and access to Brightway University with videos and interactive learning tools.
• IT & Agency Support: Dedicated teams for resolving technical issues, reporting, staffing transitions, and system navigation—often within 30 seconds.

A Brand That Opens Doors

Brightway gives you the tools and reputation to win quickly in your local market:

• 13,000+ five-star reviews across platforms
• 98% recommendation rate on Facebook
• Social proof and built-in brand trust to increase conversion rates
• Professional marketing resources to support local campaigns

A Community Built on Collaboration

Brightway’s culture is about shared success. Whether through our national Kickoff event, peer-led "Winning Plays," or day-to-day community connections, you’re part of a network that learns and grows together. Our owners are collaborators, not competitors.

Launch. Grow. Scale.

Our learning and development approach is rooted in real-world success and hands-on experience. You'll learn how to:

• Build and scale a referral network
• Hire and manage high-performing Producers
• Write quality, long-retaining business
• Maximize retention through our Engagement Center
• Use Fusion to manage leads, automate marketing, and track KPIs

One Trusted Brand

Brightway agency owners build businesses that communities trust. Our reputation for client satisfaction and professional service makes you the go-to insurance provider in your area from day one.

Products You’ll Sell

Brightway franchisees offer a full suite of insurance solutions from a wide range of national and regional carriers. You'll have the tools to match clients with the right products for their needs—residential, auto, commercial, and more.

Franchisee Testimonials

“By converting my independent agency to a Brightway Agency, I was able to give customers the impressive choice in carriers that Brightway offers. Even better, my existing customers get great service that is focused on keeping them happy and retaining their business, which lets me spend more time growing my business.”
— Jim Pihl, Owner of Brightway, The Pihl Agency

“I’m so grateful to be part of an organization that cares so deeply about our success and proactively works with us to find ways to better serve our clients."
— Joseph Janicki, Owner of Brightway, The Janicki Agency

“Brightway is investing a lot into technology and really listening and learning to agency owners on what we are needing and what we believe can help us make our business run more efficiently and help us grow faster.”
— Ronnie Oats, Co-Owner of Brightway, The Oats Agency

“Brightway delivers the support that allowed me to move to a new community and start an insurance agency from scratch.”
— Dimitri Apostle, Owner of Brightway, The Dimitri Apostle Agency