If you choose to open a smoothie franchise as your new business venture, you’ll have the advantage of being a healthy option in a sea of less-than-healthy alternatives. That’s an excellent market position, but it isn’t going to make selling smoothies automatic. So you’ll still need to position your store properly within the fast food and drink segment. So here are some ideas to consider in the early stages of your business.
Clearing the Location Hurdle
It isn’t breaking news that location is essential for running a business. Choosing where you locate your smoothie business is critical to getting this endeavor off the ground, so don’t rush it. Instead, keep your focus on where customers seeking healthy food often visit when picking out the right location in your local area to operate. For example, are there available retail spaces near any popular gyms, running trails, or large parks? If your target market is consumers who value their health and fitness, hanging your sign near where those people already hang out is a logical start.
Finding the Right Marketing Channels
Just like with choosing a location, you’ll also need to be smart about the marketing paths you choose for your business. Where are these ideal customers most likely to see your message? What do they do when they aren’t working out at the gym or going for a run? In the early days of the business, conducting surveys of your initial audience can help you bring in more of those same kinds of people. For example, you may offer a discounted or free smoothie in exchange for filling out a survey. The data gathered from those surveys can help you pick up a ton of valuable information that you should use to create a detailed profile of your ideal customers.