Commercial Cleaning Franchise Opportunities
It is an exciting opportunity to enter a proven market, but those established markets tend to feature significant competition because of the billions of dollars at stake. So you’ll need to carve out a niche or stand out from the competition in some way to claim part of the market as your own. So let’s look at some potentially helpful ideas about starting a commercial cleaning franchise.
Find a Specialty
Many new businesses have failed on the platform of trying to be everything to everyone. It’s hard to find new clients and earn business if those clients don’t know what you offer or why they should choose you to trust. Getting started is much easier if you pick out a specialty and nail that task time after time. In this instance, working with a franchise is a great choice. Since franchises tend to be focused on a specific market segment, you can run with that marketing angle and try to dominate your local region for that one specialized commercial cleaning task.
Be Relentless for Referrals
Your best chance to gain new customers in the commercial cleaning space is to earn referrals from your existing customers. Once you have at least a few clients, consistently ask for referrals and offer bonuses for sending that new business your way. Current customers already know the quality work you do, so they can be your strongest sales team if adequately incentivized.
Flexibility is Important
Dealing with commercial customers is different than serving a residential market. The needs of every business you serve will be unique, and you need to be able to adapt to those needs to secure as many contracts as possible. Examples of helpful flexibility include altering your menu of services to meet client requests or working at unusual hours to stay out of the way of daily operations at the businesses you serve.