It’s an exciting opportunity to open a transmission repair franchise, but you can’t expect customers to start walking through your door on their own. A detailed marketing strategy will be essential, and while your chosen franchise may help you create a plan, it’s always good to have some of your own ideas. So here are some thoughts to help you get started.
Look for Fleet Work
Commercial vehicle fleets are a great way to secure a significant amount of work through just one connection or relationship. Commercial fleet jobs are coveted, of course, so you’ll need to get creative to track down leads and close deals. So, for example, it might be necessary to do the work for minimal margin at first to prove your worth and get your foot in the door. Servicing fleets in your area could lead to referrals for other fleet work, and it could help make your name known so more individuals will reach out for appointments, as well.
If there is one thing that people hate about having their vehicle worked on, it’s the inconvenience of the process. Most people don’t have a lot of spare time in their day to spend at an auto shop. So if you can come up with creative ways to make your transmission repairs the most convenient option around, promote that convenience as a major selling point.
Lean On Your First Customers
As business gets started and the first few customers start to come through, make sure they are a powerful part of your marketing program. Offer them incentives to refer their friends and family to you and ensure they get the very best service right from the start. Positive word of mouth is incredibly powerful in this industry, but it doesn’t happen accidentally.