The health and wellness industry is flourishing. Post-COVID, the massage therapy industry is again one of the most resilient and in-demand segments. If you’re an entrepreneur seeking a business opportunity that combines purpose, peace, profit, and a healthy lifestyle, massage and spa franchises are a great option.
Whether you’re interested in offering clinical massage services, luxury spa experiences, or an aesthetics and custom facials studio, there’s an opportunity everywhere within a range of startup budgets and potential markets. In this blog, we’ve highlighted a list of the best massage franchises to own in 2025; our picks were chosen based on their startup costs, franchisee support, brand recognition, and market potential.
1. Massage Envy
Massage Envy is the largest massage and skincare franchise in the U.S., with nearly 1,100 locations across the country. The brand helped introduce and popularize the monthly membership model, making massages more accessible to mainstream consumers. In addition to therapeutic massage, Massage Envy also offers facials, microderm infusion, chemical peels, and Total Body Stretch assisted stretching services.
The brand has seen high turnover in recent years, with a number of existing franchisees choosing not to renew their agreements. However, new franchisees benefit from a well-known brand, long history of operational support, and access to real estate teams and vendors. Some of the most successful franchisees now operate multiple units or own additional health and wellness brands.
2. Elements Massage
Elements Massage operates on a therapeutic model that prioritizes quality over spa ambiance. It offers customized massage services, such as sports and deep tissue massage, rather than spa treatments.
Your initial investment will range from $515,789 to $729,603, including a $40,000 franchise fee. Elements offers training, operations support, and a loyalty program that helps encourage client retention. It’s more appealing for health-focused business owners who want lower overhead and a more predictable profit margin.
| Franchise | Startup Costs | Franchise Fee | Royalties | AUV / Revenue | Notable Features |
|---|---|---|---|---|---|
| Massage Envy | $719K–$1.08M | $45,000 | 6% | ~$1.1M | Largest U.S. brand, recurring revenue |
| Elements Massage | $515K–$729K | $40,000 | 6% | ~$936K | Established wellness brand with a recurring revenue model |
| Massage Heights | $452K–$532K | $49,500 | 6% | ~$752K | High franchisee support and multi-unit ownership potential |
| MassageLuXe | $579K–$799K | $42,500 | 5% through first 12 mo. and then 6% | ~$881K | Affordable entry with luxury branding |
| Oasis Face Bar | $355K–$630K | $45,000 | 6% | ~$884K | Facial-focused spa with modern aesthetic appeal |
| Woodhouse Spa | $1.48M–$2.7M | $60,000 | 6% | ~$2.5M | High-end full-service spa with excellent customer loyalty |
| medspa810 | $476K–$868K | $60,000 | 6% | Not Listed | Combines massage, facials, and laser services |
| Zen Massage Center | $295K–$362K | $39,000 | 6% | ~$477K | Low startup cost and minimalist business model |
3. Massage Heights
Massage Heights is a franchise that blends massage therapy with health, wellness, and skincare services. It has over 100 units nationwide and is growing mainly in suburban markets. This brand emphasizes personalized services and offers a family-like support system to franchisees.
Your startup costs will typically fall between $452,000 and $532,000, with a $49,500 franchise fee. This franchise also provides real estate assistance, operations training, and multi-unit incentives. Keep in mind that your profit levels will still depend on your ability to retain qualified and reliable therapists and local demand.
4. MassageLuXe
MassageLuXe offers luxury massage and facial services combined with flexible membership tiers. Currently, they have more than 80 locations. This brand balances upscale design with scalable operations, and it might appeal to entrepreneurs who want to compete in an upscale, premium wellness space.
Startup costs range from $387,000 to $732,000, and the franchise fee is $42,000. Franchisees will benefit from client retention tools and a national marketing support program.
5. Oasis Face Bar
Oasis Face Bar is a fast-growing skincare concept that blends an express service model with a modern, social salon environment. It offers customized facial treatments in under 60 minutes. This brand is particularly attractive to millennials and Gen Z clients looking for streamlined, skin-care-focused services.
Potential startup costs range from $355,000 to $803,000, and the franchise fee is $45,000. If you invest in one of these locations, you’ll receive operational and retail sales support.
6. Woodhouse Spa
Woodhouse Spa is a full-service luxury spa brand that offers massage, skincare, body treatments, and wellness rituals. It is known for providing high-quality customer experiences within beautiful and calming spa environments.
This pick is ideal for higher-income markets. Your investment costs will start around $1.4 million and can exceed $3.2 million, with a $55,000 franchise fee. Despite the high price tag, which can be a barrier to entry for some potential investors, the Woodhouse Spa franchise also comes with high AUV potential, strong support systems, and a highly refined brand identity.
7. spa810
Spa810 is a unique franchise opportunity on our list of the best massage franchises to own in 2025. It offers both massage and medspa services, including laser hair removal. Its blend of a clinical and massage-comfort environment can be highly appealing to many investors, as medspa and massage services remain in high demand year to year.
Total investment costs range from $476,000 to $867,000, with a $45,000 franchise fee. This franchise also offers extensive training and comes with proprietary operating systems.
8. Zen Massage Center
Zen Massage is a low-cost franchise model that offers therapeutic massage in a calm and professional setting. This brand is known for its simple, therapist-focused culture, which helps encourage positive client-therapist relationships and supports client retention. Zen Massage is one of the more accessible investments on our list, with costs ranging from $295,000 to $326,000, including a $30,000 franchise fee.
Still on the Fence? Contact Franchise.com Today
The best massage franchises this year come from a variety of operational models within the wellness and massage industry. Each franchise opportunity comes with its own perks, costs, potential drawbacks, and support. If you’re seriously looking to invest in a massage franchise, closely examine your investment capacity, local and national market demographics, and your short-term and long-term goals.
Now is a great time to invest in a massage franchise. If you still have questions about our top picks in this blog or want to know more about any of the franchises listed above, contact us today! We have years of experience guiding investors towards the best franchise opportunities that meet their unique needs. Visit our Franchise FAQ to get answers to your most important questions and start your search today.
