Veterans bring exceptional value into business ownership, including leadership ability, discipline, personal and professional skills, and more. Many franchise brands are well aware of this fact and offer special incentive programs and support structures to attract and retain veterans as franchisees.
In this blog, we will discuss the top franchise opportunities for veterans in 2025, focusing on those offering discounts, operational support, and business models that could potentially align well with previous military experience.
| Top Franchise Opportunities for Veterans in 2025: Comparison Chart | ||||
| Franchise | Veteran Incentive | Startup Cost | Support & Training | Why It Works for Veterans |
|---|---|---|---|---|
| 1. Mosquito Joe | $8.5K off franchise fee | $151K–$193K | Full ops & marketing support | Outdoor model, strong peer network |
| 2. HomeWell Care Services | 20% off | $54K–$234K | Caregiver systems, marketing | Mission‑driven, recurring clients |
| 3. Home Instead | 20% off of $54K for veterans | $91,040–$269,750K | Mentorship, national reach | Trusted brand, high‑growth sector |
| 4. FASTSIGNS | 50% off of initial franchise fee | $249K–$345K | SBA support, full training | Logistics‑focused, steady B2B demand |
| 5. Dream Vacations | 30% fee discount | <$50K | Remote onboarding, flexible | Low‑cost, scalable, travel‑friendly |
1. Mosquito Joe
Mosquito Joe is a seasonal pest control company with low overhead, strong customer retention rates (75%), and a business model ideal for owners with previous field service experience. Qualified veterans receive an $8,500 discount on their initial franchise fee. Its startup costs range from $151,000 to $193,000.
Veterans who join this system often find themselves in good company, with many fellow owners having served as well. The brand makes it easier to get started by offering valuable resources, step‑by‑step training, and marketing tools that help you run the business confidently.
2. HomeWell Care Services
HomeWell Care specializes in home‑care services. This sector has strong demand and emotionally resonates with many veterans. Your initial investment costs will fall between $54K and $234K. Veterans also get a 20% discount on their initial franchise fee. Further, through its “Mission to Service” program, HomeWell waives the franchise fee entirely for two qualified veterans annually.
The company supports all franchisees with marketing support, training, and caregiver recruitment tools and strategies. While you’ll have to put in the effort to hire qualified caregivers and invest time in client outreach, this franchise opportunity is a great option for those on a mission to help others.
3. Home Instead
Home Instead is a leading name in senior care. This franchise has nationwide brand recognition and a proven system of caregiver support, training, and client management. Home Instead also provides a 20% reduction in their total fees for veterans.
Your startup costs will range from $91,040 to $269,750K. You’ll also gain access to extensive onboarding support, mentorship from other owners, and their national referral program. This franchise would be an excellent opportunity for any veteran seeking leadership in this industry.
4. FASTSIGNS
FASTSIGNS has over 775 locations and provides businesses with signage, graphics, and visual communication solutions. It’s a franchise that comes with steady B2B demand. Veterans and first responders will benefit from a reduced franchise fee of $24,875 (down from $49,775) and lower royalty fees in their first year of business.
You’ll need around $249K to $345K to get started. Veterans often receive extra help during setup, like choosing a location or applying for loans. It’s a solid choice if you like working with people, staying hands‑on, and involved in day‑to‑day operations.
5. Dream Vacations
Dream Vacations offers a home‑based travel agency model with a considerably low cost of entry. With an investment under $50,000, it’s ideal for veterans looking for flexibility. The franchise provides a 30% discount on initial fees and waives training fees for a business partner.
Veterans can operate from home and scale their business at their own pace, benefitting from extensive supplier relationships, marketing resources, and training. With low risks and strong support, you’ll have nothing to lose. Keep in mind, your income will depend on your booking volume.
Still on the Fence? Contact Franchise.com Today
Investing in a franchise can allow veterans to make a reliable income, get involved in their community, and access valuable networks of other veterans doing precisely the same thing. Many franchise opportunities provide ideal business models and financial incentives for those who have served. Our top picks can help point you in the right direction in 2025 and beyond.
If you still have questions about the top franchise opportunities for veterans in 2025 or want to know more about the franchises mentioned above, contact us today! We have years of experience guiding investors toward the best franchise opportunities that meet their unique needs.
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