How Are Franchise Buyers Like Bigfoot?
[caption id="attachment_2157" align="alignleft" width="199"]!["Whatcha]("https://www.franchisesolutions.com/blog/wp-content/uploads/2013/02/squatch-small-199x300.jpg")
Whatcha thinkin' 'bout? What franchise should I buy . . .[/caption]
Business buyers can be somewhat elusive, hide in plain site and we know they are out there right?
As stated at this year's IFA convention in Las Vegas the economic landscape has changed for the franchising industry. The good news is “franchise jobs don’t leave the country or get outsourced. They are the best type of jobs to create because they stay in your community” Sid Feltenstein, the IFA’s Hall of Fame inductee, said in his acceptance speech. And it's a good thing too because franchising accounts for more than 20% of new job growth.
"Adapt or die" is a harsh line Brad Pitt says in Moneyball but that is what the franchise industry and the Sasquatch do to evolve and grow. How franchise buyers are going to connect with opportunities is going to be more conversational in the future; where users gather and pull information rather than the information being pushed on them. Here's Matt Alden, President of Franchise Solutions and Franchise.com talking about how portals like us plan to adapt to the changing preferences of franchise buyers.
!["Whatcha]("https://www.franchisesolutions.com/blog/wp-content/uploads/2013/02/squatch-small.jpg")
Whatcha thinkin' 'bout? What franchise should I buy . . .[/caption]
Business buyers can be somewhat elusive, hide in plain site and we know they are out there right?
As stated at this year's IFA convention in Las Vegas the economic landscape has changed for the franchising industry. The good news is “franchise jobs don’t leave the country or get outsourced. They are the best type of jobs to create because they stay in your community” Sid Feltenstein, the IFA’s Hall of Fame inductee, said in his acceptance speech. And it's a good thing too because franchising accounts for more than 20% of new job growth.
"Adapt or die" is a harsh line Brad Pitt says in Moneyball but that is what the franchise industry and the Sasquatch do to evolve and grow. How franchise buyers are going to connect with opportunities is going to be more conversational in the future; where users gather and pull information rather than the information being pushed on them. Here's Matt Alden, President of Franchise Solutions and Franchise.com talking about how portals like us plan to adapt to the changing preferences of franchise buyers.
About the Author
A Trusted Industry Leader Since 1995. Founded in 1995, Franchise.com was one of the first franchise recruitment websites in the world. Today, we continue to be the 'go to' place for people beginning their business opportunity search and the journey of franchise ownership as well as for those already involved in the world of franchising.Categorized Under: General
