Google It! Recent Franchise and Business Startup Search Volume Trend
Interest in franchise and business ownership has always been, generally, counter-cyclical to economic downturns. A recent analysis of Google search volume confirms this to be the case once again, after an initial decline at the offset of the pandemic. And we're seeing this translate to increased sales activity for franchisors included in Franchise.com Network's opportunity directory, with lead volume up 16%+ June MTD over the same period in May.
Franchise and business buying/starting and related search term volume has rebounded to approximate 2019 average levels. And, looking specifically at "Business" startup/for-sale terms, related search volume is climbing to new historical levels in June MTD.
We're encouraged by this increased prospective franchise and business buyer demand and believe it bodes well both for franchisors that have maintained their lead generation programs and for those readying to restart and build pipelines to deliver new franchisees within 2020 and into 2021. Check out more details and insights here.
About the Author
A Trusted Industry Leader Since 1995. Founded in 1995, Franchise.com was one of the first franchise recruitment websites in the world. Today, we continue to be the 'go to' place for people beginning their business opportunity search and the journey of franchise ownership as well as for those already involved in the world of franchising.Categorized Under: Franchise Information
