Seeking the Right Franchise Candidate

By Danielle O'NeilMarch 19, 2014
franchise candidateI often get asked the question “what do you look for in franchise candidate?” and I love this question! Not only does it let me know that the franchise candidate I am speaking with understands that we do have certain qualifications we seek - and an open check book is not one of them. But, it also lets me know that this candidate is serious in their search for the right franchise. Every franchise concept has very specific qualifications they are seeking in a franchise candidate.  Whether its industry related or not, there is a reason they are seeking these specifications. Experience will also help these franchisors learn what works for their concept and what does not. For instance, the face of an i9 Sports franchisee has certainly changed over the past 10 years. What we originally thought of an ideal franchise candidate has changed.  This is, in part, due to the maturity of our model and knowing what makes a successful i9 Sports franchisee. Therefore, the questions a Franchise Development Specialist asks throughout the process will lead them directly to what they are seeking. If they’re asking about your sales and marketing experience, you can bet that the model requires some confidence with sales and marketing. If they want to know about your detail-orientation, they probably are seeking candidates that can pay attention to the small stuff. Lastly, all franchise concepts should be inquiring into your ability to follow a system – after all, that’s what you’re getting with a franchise, that proven system. So the next time you’re on a call with your Franchise Development Specialist, remember, she’s asking you those questions for a reason.

About the Author - Danielle O'Neil

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