It’s easy to overlook the power of direct mail in an increasingly digital world. So why should you consider a business model that leans on traditional mail when so many other high-tech options are available? Here are three reasons why direct mail remains relevant in the 21st century.
Direct Access to Customers
There are a few ways businesses can reach potential customers as effectively by sending them physical mail directly. For example, most people make a daily walk to their mailbox, making this advertising model a powerful method to get the attention of those in a specific geographic area. Direct mail is particularly effective when building brand recognition or when trying to promote a special deal. However, given the modest cost of direct mail campaigns, it’s no surprise that this tactic remains popular in the current marketplace.
For local businesses catering their products and services to people living in a given area, direct mail is hard to beat. For example, consider a new restaurant that has opened near a large residential development. Targeting the residents of that development with a direct mail campaign is an excellent way to spread the word and promote the new location. Short of walking through the neighborhood and knocking on each door, it’s hard to think of a better way to promote a local business.
Get Your Message Delivered
If you try to market a local business through a digital method like email, a large percentage of those ads will not be delivered. For example, a spam filter might block them out, or the recipient may delete the message before opening it. None of those issues are present with direct mail. Will the advertisement be placed in each mailbox, and everyone who checks their mail will see it themselves.