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Businesses of all sizes rely on direct mail as a way to market themselves and communicate with their customers. This growing industry continues to thrive as businesses seek new and unique methods for reaching their target market. As a direct mail franchise owner, you'll play a key role in helping your customers drive sales with coupons, personalized letters, catalogs and other products. Explore the wide variety of franchises and business opportunities for sale in this category by clicking on the links below and remember to inquire to multiple opportunities to learn which business is right for you.

Build My Brand

Did you know you could partner with a company to build out your entire e-commerce store, from product research to inventory acquisition to marketing? Yep! You can easily make 6-7 figures in passive income when we build your e-commerce empire and money-making…

Cash Required: $30,000

Category: Business Services

AlphaGraphics

A business-to-business franchise opportunity for executive entrepreneurs! AlphaGraphics is now celebrating 52 years of history, and is recognized annually by the print and franchise industry as a leading business opportunity.

Cash Required: $100,000

Category: Business Services

View All in Virginia

It’s easy to overlook the power of direct mail in an increasingly digital world. So why should you consider a business model that leans on traditional mail when so many other high-tech options are available? Here are three reasons why direct mail remains relevant in the 21st century.

Direct Access to Customers

There are a few ways businesses can reach potential customers as effectively by sending them physical mail directly. For example, most people make a daily walk to their mailbox, making this advertising model a powerful method to get the attention of those in a specific geographic area. Direct mail is particularly effective when building brand recognition or when trying to promote a special deal. However, given the modest cost of direct mail campaigns, it’s no surprise that this tactic remains popular in the current marketplace.

Geographically Targeted

For local businesses catering their products and services to people living in a given area, direct mail is hard to beat. For example, consider a new restaurant that has opened near a large residential development. Targeting the residents of that development with a direct mail campaign is an excellent way to spread the word and promote the new location. Short of walking through the neighborhood and knocking on each door, it’s hard to think of a better way to promote a local business.

Get Your Message Delivered

If you try to market a local business through a digital method like email, a large percentage of those ads will not be delivered. For example, a spam filter might block them out, or the recipient may delete the message before opening it. None of those issues are present with direct mail. Will the advertisement be placed in each mailbox, and everyone who checks their mail will see it themselves.

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