One of the exciting things about entering the sign industry is the opportunity to serve a broad customer base. Rather than focusing on only one niche market, you may be able to target multiple types of customers, diversifying your revenue streams and opening the potential for significant growth.
A commercial business is the type of company most people think of first when looking for customers for your sign business. Generally speaking, businesses need signs. They need to put signs out in front of their location or inside the store. In addition to signs used for marketing, they might also need practical signs like those that provide safety information. In all, a significant part of your sign business is sure to be made up of commercial customers. Developing strong, lasting relationships with other companies in your local area will be vital.
Another vital area to pursue is government projects. Like businesses, government agencies need signs, both for inside their facilities and facing the outside world. There is likely to be more red tape involved in going after a government contract, but that effort could result in lucrative, ongoing work.
While you probably won’t find individual consumers to be a massive segment of your market, you can make money as a sign franchise by selling to people with personal needs. Maybe someone wants a sign created for a special occasion, like a birthday party. Or, perhaps parents who coach a youth sports team want to make some signs to put up at the games. Whatever the case, business from individual consumers, can nicely augment the income you make from larger commercial enterprises.