America's Swimming Pool Co.

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America's Swimming Pool Company (ASP) is the nation’s leading swimming pool cleaning, installation, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!

Availability

America's Swimming Pool Co. is currently accepting inquiries from the following states:

AR, AZ, CO, DC, FL, GA, ID, IL, IN, KS, LA, MA, MI, MO, MS, NC, NE, NH, NJ, NM, NY, OH, OK, OR, PA, TN, TX, UT

America's Swimming Pool Co.
  • Requirements

    Financial requirements for this franchise:
    Minimum Cash Required$50,000
    Franchise Fee$40,000
    Royalty Fee6%
    Total Investment$84,395 - $210,121
  • Options

    Options available to franchisees:
    Mobile FranchiseYes
    Military DiscountAvailable
    FinancingAvailable
    TrainingAvailable
  • Franchisor Details

    Facts about this franchise:
    HeadquartersMacon, GA
    Total Units391
    Year Founded2001
    Franchising Since2006

What does a America's Swimming Pool Co. Franchise Cost?

The cost to own your own America's Swimming Pool Co. franchise requires you to make an initial total investment of approximately $84,395 - $210,121. Additionally, you will need to have at least $50,000 in liquid capital. They also offer a discount for veterans (Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee). *

WHAT IS AMERICA’S SWIMMING POOL COMPANY?

Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a low-cost, high-growth business with top of the line support. 

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network. 

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!

 

AN AWARD-WINNING FRANCHISE – ASP

  • Ranked #6 On Military Times’ Franchise Rankings

  • Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category

  • Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500

  • Ranked #171 in 2024 Entrepreneur Franchise 500

  • Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500

  • Named Best Swimming Pool Maintenance Franchise to Open 2019

  • Top Low-Cost Franchises 2019 - Franchise Business Review

Fast Financials
  • The top 25% of our territories generated over $1.78M in average gross revenue in 2023.  
  • The best-performing single territory had a net profit of $518,336 in 2023.
 
WHY CHOOSE AMERICA’S SWIMMING POOL COMPANY?

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You

  • Low Initial Investment & Start Up Costs: You can get started for just between $84,395 - $207,368. This includes all fees and initial expenses. Financing, discounts, and funding available.

  • Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.

  • Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.

  • A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.

  • Done For You Marketing Strategies: We provide an extensive marketing plan to facilitate franchise owner success.  We also provide all available potential customer data for your territory.

  • A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll benefit from our nationwide branding and name recognition.

 

TRAINING AND SUPPORT

  • Established Franchise Model

  • New Owner Training and Support

  • Local Marketing Support

  • Expert Business Coaches on Staff

  • Largest Peer Support Network Available

  • Full CRM For Tracking Sales, Customers, and Appointments

 

✔️ Training & Support

✔️ Financing Available

✔️ Multi-Units Available

✔️ SBA Approved

✔️ Veterans Welcome

✔️ Green Franchise

 

IDEAL CANDIDATES

An America’s Swimming Pool Company Is Right For You If…

  • You want a high ROI business with excellent profit margins and growth potential.

  • You want to be a full-time owner, part time owner, or a semi-absentee owner!

  • You have a strong work ethic and are determined to achieve success in business.

  • You are looking for a challenge with lower risk and amazing rewards.

  • You are seeking a career transition and a positive lifestyle change.

 

HISTORY OF AMERICA’S SWIMMING POOL COMPANY

ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation. 

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training. 

Our extensive model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.

 

SPECIAL OFFERS
  • $5,000 discounted franchise fee for all law enforcement officer, firefighter, doctor, nurse or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"
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