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America's Swimming Pool Company

America's Swimming Pool Company

What does an America's Swimming Pool Company Franchise Cost?

To own an America's Swimming Pool franchise investors need a minimum of $58,000 in capital which includes the franchise fee of $40,000. This includes the cost of business outfitting and initial marketing expenses. A total investment between $84,395 and $207,368 is typical. Additional capital may be necessary for the first 6 months of operations, ranging between $15,000 and $35,000 based on the size of the territory.

Total Investment$84,395 - $207,368
Cash Required$50,000
Business TypeFranchise
Target MarketSee List


Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a low-cost, high-growth business with top of the line support. 

All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.

No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network. 

Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!

  • America's Swimming Pool Company
  • America's Swimming Pool Company
  • America's Swimming Pool Company
  • America's Swimming Pool Company
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Open an America's Swimming Pool Company in any of these available states: AL, AR, AZ, CO, CT, DC, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, ME, MI, MO, MS, NC, NE, NH, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VT, WV



  • Ranked #6 On Military Times’ Franchise Rankings

  • Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category

  • Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500

  • Ranked #171 in 2024 Entrepreneur Franchise 500

  • Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500

  • Named Best Swimming Pool Maintenance Franchise to Open 2019

  • Top Low-Cost Franchises 2019 - Franchise Business Review

Fast Financials
  • The top 25% of our territories generated over $1.78M in average gross revenue in 2023.
  • The best-performing single territory had a net profit of $518,336 in 2023.

The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You

  • Low Initial Investment & Start Up Costs: You can get started for just between $84,395 - $207,368. This includes all fees and initial expenses. Financing, discounts, and funding available.

  • Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.

  • Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.

  • A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.

  • Done For You Marketing Strategies: We provide an extensive marketing plan to facilitate franchise owner success.  We also provide all available potential customer data for your territory.

  • A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll benefit from our nationwide branding and name recognition. 



  • Established Franchise Model

  • New Owner Training and Support

  • Local Marketing Support

  • Expert Business Coaches on Staff

  • Largest Peer Support Network Available

  • Full CRM For Tracking Sales, Customers, and Appointments


✔️ Training & Support

✔️ Financing Available

✔️ Multi-Units Available

✔️ SBA Approved

✔️ Veterans Welcome

✔️ Green Franchise



An America’s Swimming Pool Company Is Right For You If…

  • You want a high ROI business with excellent profit margins and growth potential.

  • You want to be a full-time owner, part time owner, or a semi-absentee owner!

  • You have a strong work ethic and are determined to achieve success in business.

  • You are looking for a challenge with lower risk and amazing rewards.

  • You are seeking a career transition and a positive lifestyle change.



ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation. 

Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training. 

Our extensive model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.


  • $5,000 discounted franchise fee for all law enforcement officer, firefighter, doctor, nurse or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"

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