Baja Fresh

Own a Baja Fresh Franchise

Baja Fresh® is a leader in the fast-casual Mexican restaurant segment, known for its commitment to fresh ingredients, bold flavors, and a high-quality dining experience. As a franchise owner, you’ll be part of a trusted brand that has been delighting guests with hand-crafted burritos, tacos, and salads since 1990. With a focus on real food made in real kitchens, Baja Fresh offers a unique opportunity for passionate entrepreneurs who want to serve delicious, health-conscious meals in their communities.

Why Baja Fresh?

With more than three decades of experience and a loyal customer base, Baja Fresh stands out in the fast-casual dining industry. Our menu is built on the promise of freshness—no freezers, no can openers, and no microwaves. Everything is made fresh, from scratch, using real ingredients. This commitment to quality has helped Baja Fresh maintain strong brand recognition and stay competitive in a crowded market.

• Proven Business Model
  Franchisees benefit from a well-established business model that has been refined over the years to drive operational efficiency and customer satisfaction. Baja Fresh restaurants are designed to offer fast service without compromising on food quality, appealing to today’s busy, health-conscious consumers.
• Flexible Formats
  Baja Fresh offers multiple restaurant formats, including traditional dine-in locations, food courts, and non-traditional venues such as airports, college campuses, and travel plazas. This flexibility allows franchisees to tailor their investment to the demands of their market and real estate availability.

The Fast-Casual Mexican Industry

Fast-casual dining continues to be one of the fastest-growing segments in the restaurant industry. Consumers are increasingly looking for healthier, fresher alternatives to traditional fast food—without sacrificing speed or convenience. The Mexican food category, in particular, has proven to be a resilient and profitable segment, offering bold flavors and customizable options that appeal to a wide demographic.

As a Baja Fresh franchisee, you’ll be positioned within this thriving industry, serving a product that stands apart from the competition with its "Live Fresh" philosophy and commitment to authenticity.

Ideal Franchise Candidate

Baja Fresh is seeking motivated, business-savvy individuals who are passionate about food and hospitality. You do not need restaurant experience to become a successful Baja Fresh owner—what matters most is your commitment to quality, customer service, and community involvement.

Successful franchisees often possess:

• Strong leadership and communication skills
• Desire to engage with their local community
• Willingness to follow a proven business system
• Drive to build and grow a multi-unit operation
• Commitment to delivering an exceptional guest experience

Advantages of Franchising with Baja Fresh

• Established Brand: Over 30 years of success and national recognition.
• Fresh, Healthier Menu: A distinct competitive edge in a health-conscious market.
• Flexible Formats: Multiple restaurant designs and venue options to fit your market.
• Corporate Support: Access to a seasoned support team with deep industry experience.
• Growth Potential: Opportunities to expand into new or existing markets with single or multi-unit ownership.

Training to Set You Up for Success

Baja Fresh offers an extensive training program to prepare you for every aspect of restaurant ownership and operation. Training takes place at both a certified training restaurant and your own location, ensuring that you and your team are fully equipped to run the business smoothly from day one.

The training program includes:

• Restaurant operations and management
• Food preparation and safety
• Customer service excellence
• Staff hiring and team leadership
• Marketing and local store promotions
• Point-of-sale (POS) system training

Ongoing education is also available to help franchisees stay current with operational best practices and marketing trends.

Franchisee Support Every Step of the Way

Baja Fresh provides comprehensive support throughout the life of your franchise, from initial setup to day-to-day operations. Our experienced team is committed to helping you grow a successful business by offering guidance, resources, and operational expertise.

Support includes:

• Site selection and restaurant design assistance
• Pre-opening training and operational support
• Grand opening marketing and promotional guidance
• Ongoing operational and field support
• Access to preferred vendors and distribution systems
• Marketing support with national and local campaigns

A Fresh Opportunity with a Fresh Brand

As a Baja Fresh franchisee, you’ll be part of a brand that’s built on passion, quality, and a fresh approach to fast-casual dining. With strong consumer appeal, a proven system, and robust franchise support, Baja Fresh offers the ideal opportunity for entrepreneurs looking to make a flavorful impact in their community.

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.