Buena Onda Baja Taqueria

Iron Chef, father, husband, James Beard Award-winner, entrepreneur, and food innovator, Chef Jose Garces is known as a leading culinary authority of Spanish and Latin-American food.

While he maintains his successful career owning and operating full-service restaurants, Chef Garces is also looking toward the future. He has increased his focus on bringing restaurant-quality experiences to the homes and businesses of culinary enthusiasts in new and interesting ways. From enhanced home delivery options and virtual online cooking demos, to live online cooking classes, Chef Garces is excited to connect with both fans of his work on television, as well as the home cook who’d like to experience “chef life” in their own kitchen.

As a child of immigrants and a leader in the diverse and inclusive hospitality industry, the wellbeing of his community in Philadelphia has always been dear to Chef Garces’ heart. To help provide ongoing and actionable assistance to the immigrant community, Chef Garces co-founded The Garces Foundation in 2011. The Garces Foundation provides services including community health days, English language skills classes that target the restaurant industry, and most recently, an increased focus on procuring and providing food supplies to the food insecure.

Chef Garces is the author of two cookbooks, Latin Evolution and The Latin Road Home, published by Lake Isle Press.

WHY BUENA ONDA?

There are few things in the world that bring “good vibes” more than great food shared with family and friends. Whether you are dining in, ordering out, or throwing your own Mexican party at home, we are here to help you share feelings of love and kindness.

• GOOD VIBES
• IRON CHEF & JAMES BEARD AWARD WINNING
• OVER 76.7 BILLION DOLLAR INDUSTRY & GROWING
• MEXICAN CUISINE IS #3 POPULAR MENU ITEM
• SUSTAINABILITY
• SUPERIOR SERVICE & RELAXING ENVIRONMENT
• STRONG UNIT LEVEL ECONOMIES
• INNOVATIVE MENU
• UTILIZATION OF COMMISSARY KITCHENS
• ON-GOING TRAINING & SUPPORT

INNOVATIVE MENU

In Baja, Buena Onda means “Good Vibes.” Our kitchen here has gathered good vibes from the many seafood shacks, taquerias, Panga fisherman, and farmers who have sustained themselves for generations by respecting the sea, cultivating year-round produce in Baja’s rich soil, and sharing ingredient driven dishes with family and friends.

SUPPORT SYSTEMS

SITE EVALUATION & LEASE PROCUREMENT

We assist franchisees through a systematic site selection and lease procurement process. Our internal team of experts coupled with knowledgeable retail real estate brokers in the local market assist with site identification, site evaluation, letter of intent submittal, lease negotiations and lease review. Our goal is to identify the best site in the market that meets specific Buena Onda criteria while offering a favorable lease structure.

DESIGN & CONSTRUCTION

We offer assistance through an efficient design and a strategic construction process. Our knowledgeable staff of project managers, coupled with a network of professional consultants, will work closely with you to develop creative alterations and design configurations to adapt to opportunity space requirements.

TRAINING & EDUCATION

We welcome our franchisees and their team with open arms. We pride ourselves in customer service and strict operational standards. That’s why we developed a multi-level training program delivered by way of classroom training and on-site, hands-on training at your location. We are committed to spending the necessary amount of time with your team to empower them with our culture, passion and drive to deliver the finest experience.

PRODUCT DISTRIBUTION

Vertically integrated, we are involved in the process of procuring and producing simply the best  ingredients. Strategic partnerships affords us the opportunity to distribute our ingredients from one of our 40+ commissaries to your store in a timely and cost effective manner. The commissaries eliminate the need for long, labor intensive prep at the store level.

ON-GOING OPERATIONAL CONSULTING

We bring you year-round operational consulting on an individual unit basis to ensure promotional campaigns, new/seasonal product rollouts and new operational procedures are effectively  communicated to you and your team.

We are also committed to assisting you with regular, on-going P&L analysis to ensure operating expenses are in alignment with your sales.

MARKETING & PROMOTIONS

We understand the great importance of developing marketing and promotional campaigns designed to enhance brand awareness and drive consumer traffic. We deliver comprehensive, turn-key promotional campaigns that highlight the true essence of the brand – quality food & beverage, exceptional service and a memorable experience.

FRANCHISEE CHARACTERISTICS

• Desire to start a business that aligns with your financial and lifestyle goals
• Passion for the food & beverage industry and the Buena Onda brand
• Motivated to be successful and grow
• Commitment to be actively involved in the business and the community you serve
• Understanding of “franchising” and ability to work within the framework of a proven system