Capriotti's Sandwich Shop
Food & Beverage
​We know there are many restaurant brands and plenty of options for prospective franchisees. So what makes Capriotti’s Sandwich Shop different from the rest? Capriotti’s has gained a cult-like following, known for its unique culture, high-quality ingredients, and commitment to outstanding customer service. If you’re looking for a sound business model with low investment, high ROI, and food you’re always proud to serve, our sandwich franchise is the perfect opportunity for you.​
Availability
Capriotti's Sandwich Shop is currently accepting inquiries from the following states:
AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
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Requirements
Financial requirements for this franchise: Minimum Cash Required $150,000 Net Worth $500,000 Franchise Fee $40,000 Royalty Fee 6% - 7% Total Investment $595,000 - $935,000 -
Options
Options available to franchisees: Home Based No Mobile Franchise No Military Discount Available Financing Available Training Available -
Franchisor Details
Facts about this franchise: Total Units 140 Year Founded 1976 Franchising Since 1985
What does a Capriotti's Sandwich Shop Franchise Cost?
The cost to own your own Capriotti's Sandwich Shop franchise requires you to make an initial total investment of approximately $595,000 - $935,000. Additionally, you will need to have at least $150,000 in liquid capital. They also offer a discount for veterans (15% off franchise fee). *
Who is Capriotti’s?
Capriotti’s is an award-winning fast-casual sandwich restaurant chain known for its high-quality, great-tasting food served in a comfortable and inviting atmosphere. With over 175 locations across the U.S., Capriotti’s continues to attract experienced entrepreneurs and multi-unit operators with its proven business model and strong growth potential.
As a heritage brand with nearly five decades of history, Capriotti’s has built a loyal following of fans who love the consistent quality and flavor of its offerings. The brand combines operational expertise with best-in-class training and support to help franchise partners scale and succeed in the growing fast-casual segment.
The Franchise Industry
The fast-casual restaurant segment is the fastest-growing within the broader restaurant industry, appealing to both guests and investors. Franchise businesses continue to drive economic growth, with sandwich and sub restaurants becoming a major contributor within the quick service restaurant category. The fast-casual market is projected to exceed $400 billion by 2031, fueled by evolving consumer preferences and increased franchise development.
Our Leadership
Ashley Morris
CEO of Capriotti’s Sandwich Shop, Inc. and WZ Franchise, LLC. Ashley leads corporate strategy and implementation to keep both brands on a strong growth trajectory.
Jason Smylie
President of both Capriotti's Sandwich Shop, Inc. and WZ Franchise, LLC. Jason drives development, innovation, and daily operations while maintaining a focus on technology trends.
David Bloom
Chief Development and Growth Officer overseeing all aspects of franchise development and expansion.
Kim Lewis
Chief Marketing Officer with over two decades of experience in the retail and food service sectors, focused on driving sales and brand loyalty.
Brent Erwin
Chief Financial Officer with a strong background in analytics and finance across various M&A roles.
Breaking Records, Building Communities
Capriotti’s aims to reach 750 restaurants by 2032 and continues to expand both domestically and internationally. With a presence in more than 35 states and development rights agreements signed for dozens of new locations, the brand’s community-first approach and strong demand make it a standout in markets nationwide. Franchise partners are selected for their alignment with the brand’s mission and values.
How It All Began
Founded in 1976 by siblings Lois and Alan Margolet in Wilmington, Delaware, Capriotti’s was inspired by their grandfather and built around slow-roasted, all-natural turkey. The Bobbie — a sub made with turkey, cranberry sauce, stuffing, and mayo — became the brand’s signature sandwich. In 2008, franchisees Ashley Morris and Jason Smylie acquired the company and expanded it significantly, maintaining a mission to share their passion one sandwich at a time.
Core Values
- Passion: Be the Best
- Family: Care About People
- Integrity: Walk the Talk
- Profitability: Everyone Wins
- Genuineness: 100 Percent Real
What Makes Capriotti’s So Scrumptiously Different?
- Slow-Roasted Whole Butterball® Turkeys
- Quality Wagyu Beef
- Premium Grilled Steak & Chicken
- Hand-rolled Meatballs
- Fresh Coleslaw Made Daily
- Unique Recipes You Can’t Find Anywhere Else
Capriotti’s continues to earn accolades and franchise validation through its award-winning support system and innovative operations.
Qualifications for Prospective Franchise Partners
Capriotti’s seeks partners who align with the brand’s values of passion, family, integrity, and authenticity. Ideal candidates are business-savvy and customer-focused. While restaurant experience is a plus, it is not required. Enthusiasm for the food and commitment to operational excellence are key.
Steps to Ownership
- Inquiry: Express your interest after reviewing the brand.
- Introductory Call: Discuss your goals and assess mutual fit.
- Validation/Due Diligence: Review the FDD and available territories.
- Financial Qualification: Discuss funding options.
- Territory Selection: Work with the team to identify development areas.
- Discovery Day: Meet the leadership team and departments.
- Agreement Execution: Finalize agreements and planning.
- Site Selection & Buildout: Secure and prepare your location.
- Training: Complete a comprehensive training program.
- Grand Opening: Open your Capriotti’s with full support.
Restaurant Formats
Capriotti’s is a flexible concept suitable for a variety of city and suburban environments. Most locations are inline, end-cap, or freestanding units between 1,400–1,600 square feet. The open kitchen design highlights in-house preparation and fresh ingredients, with seating for approximately 24 guests. While international formats are adapted for cultural preferences, the core layout and equipment remain consistent system-wide.
Frequently Asked Questions
Do I need restaurant experience?
No. Capriotti’s systems are designed to support franchisees at every stage, including those new to the restaurant industry.
What demographics does Capriotti’s target?
Middle-class working adults and families who value fresh, high-quality fast-casual dining options.
Will Capriotti’s help me find a location?
Yes. The brand provides robust support in site selection, lease negotiation, and real estate planning.
Can I open just one Capriotti’s?
Yes, although many franchisees choose multi-unit agreements to enable scalable growth and territory security.
What are typical hours of operation?
Most locations operate from 10 a.m. to 9 p.m., depending on local market needs.
How many employees are needed?
Staffing needs vary by location, but the brand’s operational model supports efficient management with a moderate-sized team.
