Code Ninjas

About Code Ninjas

Founded in 2016, Code Ninjas is a kids coding education franchise focused on helping children build coding, computational thinking, problem-solving, critical thinking, and collaboration skills through engaging, hands-on learning experiences.

Students progress through a proprietary curriculum and technology platform while building video games they can play and share. In addition to year-round programming, Code Ninjas also offers seasonal camps and enrichment experiences designed to deepen students’ understanding of technology and STEM.

Mission and Values

Code Ninjas’ mission is to create a world where kids write the code.

• Child-centered learning
• Experiential learning
• Inclusivity
• Creativity
• Collaborative learning
• Growth mindset
• Fun

Why Code Ninjas

The Global Leader

Franchisees are backed by a large and fast-growing coding franchise system with a strong infrastructure designed to support growth.

High-Demand Market

Code Ninjas serves a growing need for coding education by helping children develop valuable technical and problem-solving skills in an increasingly digital world.

Coding Experience Not Required

The franchise is designed for non-technical owners, with training and support systems built to help franchisees succeed regardless of coding background.

Custom-Built Curriculum

Franchisees offer a proprietary program that teaches kids to code by building video games in a fun, engaging environment that delivers visible results for families.

Industry Opportunity

Computer science has become increasingly important as technology continues to shape everyday life and future careers. Code Ninjas is positioned to help address the need for more comprehensive, engaging computer science education for children.

Parents are increasingly interested in coding education, and many communities continue to seek high-quality programs that help students build practical technology skills, creativity, and confidence.

Programs and Curriculum

Belt-Based Curriculum

Code Ninjas uses a belt-based learning system that guides students through a structured path of skill development while keeping learning fun and motivating.

Code Ninjas JR

Designed for young learners ages 5–7, Code Ninjas JR builds a foundation of coding and problem-solving skills through a fun, visual curriculum that combines storytelling, game building, and hands-on projects.

CREATE

In the CREATE program, kids make video games and develop coding skills through a progressive learning journey supported by Code Ninjas’ proprietary learning platform.

Camps

Code Ninjas Camps give children opportunities to explore topics such as Minecraft, Roblox, game building, modding, robotics, 3D design, print, and video production during school breaks.

Education Path

Students begin with block-based coding, advance to writing in JavaScript, and continue toward developing proficiency in C# as they build increasingly sophisticated projects and games.

Key Learning Features

• Personalized learning experiences
• An emphasis on creativity
• Standards-aligned learning
• A built-in student community

Training and Franchisee Support

Comprehensive Training

Franchisees receive a structured path to opening and operating their dojo, including a step-by-step checklist designed to support a successful launch.

Initial Training

Training includes operational systems, playbooks for leads and tours, platform training, and other essential tools needed to run the business.

Education

Franchisees gain access to Code Ninjas’ proprietary learning platform and educational resources that support student outcomes and program consistency.

Operations and Field Support

Experienced specialists support franchisees throughout the business journey, from identifying strengths and opportunities to implementing programs and improving performance.

Systems and Technology

Code Ninjas provides systems and technology to support marketing, operations, and program delivery, along with training to help franchisees maximize their benefits.

Support Resources

• Education and curriculum support
• Marketing materials
• Operational guidance

Marketing Support

Code Ninjas provides integrated local marketing support to help franchisees build brand recognition and grow customer engagement.

• Strategy and execution support for local marketing
• National and local community marketing
• Implementation and public relations support
• Digital marketing strategy and ongoing optimization
• Social media and content marketing management
• Creative collateral development and promotional materials

Ideal Franchisee

A Passion for Children and Education

Code Ninjas looks for franchisees who love working with children, are mission-driven, and believe in the importance of education.

Community Leadership and Engagement

Successful franchisees are active in their local communities and are committed to helping raise future generations through meaningful engagement.

Strong Sales and Marketing Ability

Franchisees should be comfortable communicating with parents about the benefits of kids coding education and building awareness in their market.

The Franchise Process

Franchise Awarding Process

• Initial call
• Pre-qualification questionnaire
• Deck review
• FDD and validation
• Formal application and approval
• Welcome to Code Ninjas

Opening Process

• Site selection
• Layout and design
• Buildout
• Dojo branding materials
• Local and digital marketing
• New owner training
• Operations preparation
• Grand opening