dClutterfly

Why dClutterfly?

In-Demand Services

Join a nationally recognized name with an outstanding reputation in the home organization and decluttering industry. dClutterfly does not offer just decluttering and organizing services. We have other highly profitable revenue streams (senior downsizing, move management, and estate decluttering), which creates a higher potential for revenue.

Proven Brand Power

Tap into the booming home organization market – people are investing in peace of mind more than ever.

Low Overhead, High Impact

No storefront required – operate efficiently with minimal startup costs and scalable growth.

Turnkey Business Model

Benefit from a low-overhead, home-based operation with systems designed for scalability and success. With the potential to be profitable from the first months in business.

Proprietary Systems and Methodology

Use our exclusive organizational methods and client management tools to stand out from competitors.

We’ve Got Your Back

Full training, real-world coaching, marketing that actually works – plus a team that cheers you on.

Be a Changemaker

Empower people to live lighter, clearer, and happier.

6 High Profit Revenue Streams

dClutterfly is not just a decluttering and organizing company. We have six highly profitable revenue streams: decluttering and organizing, garage organizing, closet organizing, senior downsizing, estate decluttering, and white glove move management. The diversity of these services helps elevate the income possibilities and doesn’t just limit you to home organizing.

As the senior population expands, the need for decluttering for aging in place, senior downsizing, and estate decluttering is growing in stride, offering high growth potential to franchisees.

• 10K+ adults turn 65 every day in the US – this trend is projected to continue for the next 20 years.
• 90% of seniors want to age in place – today's seniors want to remain independent at home, and to safely age in place, they need their homes to be decluttered and organized.

The dClutterfly Advantage

Best-In-Class Training & Support

​New franchisees receive structured onboarding both online and in person at our Los Angeles HQ that covers:

• Service delivery systems and organizing methodology
• Move management and senior downsizing processes
• Client consultation techniques
• Pricing models and job estimating
• Business operations and workflow management
• Sales and local marketing strategies

This ensures franchisees are confident and prepared from Day 1 — even without prior industry experience.​

Nationwide Territory Available

We have prime markets available across the US — including major metro areas. Each territory is protected by zip codes and features a minimum population of 150,000 plus several demographic filters.

Over 19 Years in the Industry

dClutterfly was founded in 2007 by Tracy McCubbin, who continues to own and operate multiple units. She is hands-on with every franchisee from training to marketing to ongoing support.

Affordable Investment Level

Most franchises can get started with just $55K in startup expenses and become profitable within the first few months. The higher investment level is triggered by purchase of a truck which is not necessary when starting out. We guide franchisees carefully on pricing to achieve profitability on every job and since overhead costs are low, that means that franchisees can start making money without a long startup ramp.

Ideal Candidate

We are looking for motivated franchisees with a desire to help people and who fit our brand culture. Ideal candidates are:

• Multi-tasker, problem-solver
  
• High EQ with empathy, discretion, and grace
• Customer centric
• Organizing / moving experience
  
• Business knowledge
  
• Sustainable mindset

You may not think you have professional organizing experience, but if you’ve ever downsized your parents, organized a friend’s closet, or moved across the country — you’ve already been doing this work. During your initial training, we will teach you everything you need to know about the home organizing business.

Our franchisees come from a wide variety of backgrounds, but they all have one thing in common: a passion for helping clients make space for what matters.

Home Based / Low Overhead

No retail space needed. Work from home! By eliminating the high overhead associated with a storefront, dClutterfly owners can focus their resources on advertising, marketing, and management.

Unparalleled Ongoing Support

You will have unlimited access to our franchise support staff during business hours, along with access to databases, documents, conferences, real-time forums, and many other tools to assist with the growth of your franchise.

Are you ready to make space for what matters with us?