Fitness Together franchise
Fitness Together offers franchises for personal fitness training studios, providing individualized one-on-one and small group personal fitness training, virtual training, and a nutrition program. An Operating Partner with at least a 25% ownership and voting interest must supervise the studio full-time, unless a full-time Designated Manager is appointed. The franchisor does not directly own or operate any studios, focusing solely on the franchise model.
Fitness Together 2026 Franchise Disclosure Document, issued April 1, 2026. Existing outlets and disclosed development do not establish current market availability.
Getting started
Ownership & operation
System size
FPR categories disclosedYes Show moreShow less
Average Gross Revenue, Average Studio Visits, and Average Active Clients
How large is the Fitness Together system, and how has it changed?
Fitness Together finished 2025 with 82 franchised outlets and no company-owned outlets. The franchised outlet count decreased by 14 across the three-year period from 2023 to 2025.
Card: net change note: From year-end 2023 to year-end 2025, the number of franchised outlets decreased by 14 (-14.6%).
Card: openings/reductions note (latest disclosed FY): During 2025, 11 franchised outlets were terminated.
See development context, year-end system size and 2025 franchised outlet movement
Year-end system size
| Year | Franchised outlets | Company-owned outlets | Total outlets |
|---|---|---|---|
| 2023 | 96 | 0 | 96 |
| 2024 | 93 | 0 | 93 |
| 2025 | 82 | 0 | 82 |
2025 franchised outlet movement
| Measure | Count |
|---|---|
| Franchised outlets at start of 2025 | 93 |
| Terminated | 11 |
| Franchised outlets at end of 2025 | 82 |
| Transfers to new owners | 2 |
All profile counts use the FDD's outlet terminology. Existing outlets, signed development and projections do not establish current territory availability.
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How much does a Fitness Together franchise cost?
The total estimated initial investment for a Fitness Together Studio ranges from $259,283 to $574,159. The largest cost drivers include leasehold improvements, which can range from $84,000 to $275,000, and the initial franchise fee, which is a standard $40,000.
- Typical opening timeline
- The typical opening timeline from signing the Franchise Agreement to beginning operations is approximately 12 months, but this can be shorter or longer due to factors such as site modifications, financing delays, or permit issues.
- Contractual opening deadline
- A Studio must open within 12 months after signing the Franchise Agreement; failure to do so may result in termination of the Franchise Agreement.
- Site and lease milestones
- The franchisee must identify a proposed site within a non-exclusive Search Territory and obtain franchisor acceptance within 120 days of the Franchise Agreement's effective date. Written approval is required for any lease, sublease, or other document for the premises, which must include a required Lease Rider.
- Additional Funds
- Additional funds for the first nine months of operations are estimated to be $50,000 to $75,000, covering payroll, lease payments, monthly technology fees, and other operating expenses. This estimate excludes a draw or salary for the franchisee or manager, and any finance charges, interest, or debt service obligations.
- Grand-opening marketing
- A Grand Opening Spend Requirement of $15,000 must be paid no later than 10 days after signing an approved lease (or taking possession of an existing Studio). This amount is used for advertising, marketing, and promotional programs, including pre-opening membership sales and recruitment. Franchisees are also required to participate in a minimum of 10 approved advertising, marketing, and promotional events prior to opening.
- Fee commencement
- The monthly royalty fee begins on the 5th day of the first full calendar month after the Studio opens. The Brand Marketing Fund contribution (currently 2% of Gross Receipts) also starts on the 5th day of each calendar month. The Technology Fee (currently $310 per month) begins on the 1st day of each month, starting 60 days before the Studio opens.
See the full Item 7 cost table
| Type of expenditure | Low | High | When due |
|---|---|---|---|
| Initial franchise fee | $40,000 | $40,000 | At signing of the franchise agreement |
| Real Property, Utility, Security, and Other Deposits | $4,500 | $11,100 | As incurred |
| Leasehold Improvements (net of landlord tenant allowances) | $84,000 | $275,000 | As arranged |
| Cabinetry, Millwork, Furniture, and Décor | $3,500 | $10,000 | As arranged |
| Fitness Equipment | $28,825 | $78,825 | As incurred before opening |
| Initial Software Set-Up and Technology Fees | $2,096 | $2,096 | As billed |
| Computer System & Other A/V Technology | $7,500 | $12,000 | As incurred |
| Training Program and Other Training Expenses | $2,650 | $3,950 | As incurred |
| Architect, Engineer, Drawings | $7,000 | $18,400 | As incurred |
| Grand Opening Spend Requirement | $15,000 | $15,000 | No later than 10 days after the date that you sign an approved lease for your Studio premises (or 10 days after you purchase an existing Studio). |
| Signage and Graphics | $8,500 | $14,000 | As incurred |
| Office and Business Supplies | $1,650 | $2,750 | As incurred |
| Business Licenses and Permits | $982 | $1,208 | As required by government authorities |
| Insurance (Initial 20% Payment) | $1,100 | $1,300 | Before opening |
| Professional Fees | $1,980 | $13,530 | As arranged |
| Additional Funds (Nine Months) | $50,000 | $75,000 | First nine months of operation |
| Item 7 table — stated total | $259,283 | $574,159 |
The total estimated initial investment does not include certain fees such as the Architect Exception Request Fee, Signage Exception Request Fee, or Search Territory Change Fee, as these are only incurred if a franchisee deviates from recommended vendors or processes. The figures provided are estimates and may vary based on geographic location, inflation, and other factors.
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What ongoing fees does Fitness Together charge?
Fitness Together franchisees pay a monthly royalty and contribute to a Brand Marketing Fund, both calculated as a percentage of gross receipts. There is also a required monthly local marketing spend. Additionally, franchisees pay a fixed monthly technology fee and a booking platform fee.
Royalty6% of Gross Receipts
Total sales-based fees8% of Gross Receipts (Royalty 6% + Brand Marketing Fund 2%)
Fixed technology and licensing fee$310 per month
Fixed monthly recurring total$764 (Technology Fee $310/month + CRM Software Ongoing Fee $329/month + Booking Platform Fee $125/month)
| Economic category | Amount / basis | How it works |
|---|---|---|
| Audit fee | Cost of audit, if understatement is 2% or more | If an audit reveals an underpayment of 2% or more, the franchisee must reimburse the franchisor for all costs and expenses, including accounting and attorneys' fees. |
| Brand fund | 2% of Gross Receipts, may be increased up to 4% | A monthly contribution of 2% of Gross Receipts is made to the Brand Marketing Fund, which may be increased up to 4% with 30 days' notice. |
| Local advertising minimum | 2% of Gross Receipts per month | A minimum of 2% of Gross Receipts each month must be spent on approved local advertising, marketing, and promotional programs. |
See secondary recurring and conditional charges
Marketing and technology
- Marketing Cooperatives
- Franchisees may be required to join a marketing cooperative if established, with contributions counting towards the local marketing spend requirement.
- CRM Software
- Franchisees must obtain CRM software from a designated supplier, which currently charges a startup fee of $997 and an ongoing fee of $329 per month.
Training and operating obligations
- Replacement or Remedial Training
- A fee of $500 per attendee, plus costs and expenses, is charged for replacement or remedial training programs.
- Annual Conference Registration
- Franchisees must pay annual conference registration fees, currently between $599 to $699 per person, plus costs and expenses.
How is a Fitness Together business staffed and supported?
Fitness Together requires either a hands-on Operating Partner or a Designated Manager to oversee daily operations. The franchisor provides a comprehensive initial training program covering brand basics, business drivers, recruiting, operations, and marketing. Ongoing support includes access to an Operations Manual, marketing fund administration, and computer system support.
Ownership structure card
- If the franchisee is a legal entity, an approved Operating Partner with at least a 25% ownership and voting interest must be designated.
- This Operating Partner, or an approved Designated Manager, must supervise the studio full-time.
- The Designated Manager must also have personal training experience, demonstrated by certification, license, or educational background.
Local operating team card
- A minimum of two personal fitness trainers must be hired before the studio opens.
- The lead trainer and Designated Manager (if applicable) must complete the initial training program.
- All other employees must pass a training program provided by the franchisee, in accordance with the franchisor's System Standards.
Training and support card
- Initial training, called the Training Program, is mandatory for the Operating Partner (or franchisee), Designated Manager, and lead trainer, and it covers brand basics, business drivers, recruiting, and operational best practices.
- It includes both home study/virtual and in-person components.
- Ongoing support is provided through general guidance, the Operations Manual, and mandatory attendance at annual conferences and regional meetings.
How does a Fitness Together business attract and retain customers?
Studios serve the general public by offering individualized one-on-one and small group fitness training, virtual training, and a nutrition program. The brand maintains an advertising and marketing fund, and franchisees are required to contribute to local advertising and marketing programs for their Studio. Local marketing efforts are subject to approval and specific standards.
What the system provides
- Administration of the Brand Marketing Fund for national, regional, multi-regional, or local advertising and promotional programs.
- Marketing and promotional materials and programs, including video, audio, written materials, and electronic media.
- Development and maintenance of website(s) for the franchise system.
- Administration of online marketing campaigns, including search engine, social media, email, and display ads.
- Access to the Operations Manual containing System Standards for advertising and marketing policies.
- Guidance on setting maximum or minimum prices for products and services.
What the local operator executes
- A minimum spend of 2% of Gross Receipts each month on approved local advertising, marketing, and promotional programs.
- Participation in a minimum of one approved advertising, marketing, and promotional event per month for at least six months after opening.
- Submission of advertising and marketing plans for approval.
- Adherence to advertising standards for clarity, factual accuracy, and ethical practices.
- Active participation in sales, public relations, advertising, cooperative advertising, and promotional programs.
- Restrictions on selling products or services wholesale or through alternative distribution channels like the internet or retail stores.
Key Fitness Together franchise agreement terms
Brand and ownership
- U.S. franchisor
- Fitness Together Franchise, LLC
- Headquarters
- Denver, Colorado
- U.S. franchising history
- Since 1996
- Parent company
- Transom Bloom Buyer, LLC -> Transom Bloom Intermediate II, LLC -> Transom Bloom Intermediate I, LLC -> Transom Bloom Holdings, LP -> Transom Bloom FT Holdco, Inc. -> Transom Bloom Topco, LP
Agreement Terms
- Initial term
- 10 years
- Successor terms
- One additional term of 10 years is available. Renewal requires providing written notice, signing the then-current franchise agreement, and updating the studio to current standards.
- Territory
- A protected area is granted, typically defined as a 1.5-mile radius around the studio. The franchisor retains rights to operate other businesses and distribution channels, including within the protected area, under different marks.
- Multi-unit development
- Area Development Agreements are offered for developing multiple studios. The development fee depends on the number of studios, with a typical range of $75,000 to $125,000 for three to five studios.
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Fitness Together franchise FAQs
Does the owner have to personally perform the core service?
Is the territory exclusive?
Can a franchisee develop more than one location?
Can a prospective owner speak with current and former franchisees?
What is the total estimated initial investment to open a Fitness Together studio?
How has the number of Fitness Together franchised outlets changed recently?
Similar opportunities to Fitness Together
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Source and methodology
Fitness Together Franchise, LLC 2026 Franchise Disclosure Document, issued April 1, 2026.
This profile was compiled from the brand's Franchise Disclosure Document using structured information, with extraction and drafting assisted by automated tools and reviewed by a human editor.
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