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Franchise - 2026 FDD
Gameday Men's Health franchise
Gameday Men's Health is a franchise that provides healthcare services for men: hormone replacement, erectile dysfunction and vitamin wellness therapies, weight management and physicals. Based on state law and the franchisee's medical professional status, franchises operate under either a Direct Clinic Ownership (DCO) or Management Services Organization (MSO) model. The model determines the ownership structure and how medical services are provided. Both offer similar non-critical healthcare services, goods and medications.
Independent Franchise.com profile
Gameday Men's Health 2026 Franchise Disclosure Document, issued May 28, 2026. Existing outlets and disclosed development do not establish current market availability.
Gameday Men's Health is a franchise that provides healthcare services for men: hormone replacement, erectile dysfunction and vitamin wellness therapies, weight management and physicals.
Getting started
Standard Location
Item 7 stated investment$225,475-$421,396
Initial franchise fee$49,500
Typical time to open4-6 months
Recommended prototypeMedical office between 850 and 2,000 sq. ft.
Ownership & operation
What the local business requires
Day-to-day operatorOwner, Responsible Owner, or Franchise Manager
On-premises during peak hoursNot specified; owner or a manager must manage day to day
Key required roleMedical Professional(s)
Owner performs the service personallyNot required
System size
U.S. - year-end 2025
total units388
Franchised Clinics (latest disclosed FY)380
Company-owned Clinics (latest disclosed FY)8
Franchised-unit change across the disclosed window+365 (+2433.3%)
System Size and Recent Changes
How large is the Gameday Men's Health system, and how has it changed?
Gameday Men's Health ended 2025 with 380 franchised outlets and 8 company-owned outlets. The number of franchised outlets increased from 15 in 2023 to 380 in 2025.
2023
15
franchised outlets
2024
257
franchised outlets
2025
380
franchised outlets
Card: net change note: The franchised outlet count increased by 365 outlets, a 2433.3% change, from year-end 2023 to year-end 2025.
Card: openings/reductions note (latest disclosed FY): In 2025, 135 franchised outlets were opened. During the same year, 1 outlet was terminated, 4 were reacquired by the franchisor, and 7 ceased operations for other reasons.
See development context, year-end system size and 2025 franchised outlet movement
Development context: As of year-end 2025, there were 238 franchise agreements signed for outlets not yet open, and 243 new franchised outlets are projected for the next fiscal year. These figures do not represent current market availability.
Year-end system size
| Year | Franchised outlets | Company-owned outlets | Total outlets |
|---|---|---|---|
| 2023 | 15 | 4 | 19 |
| 2024 | 257 | 5 | 262 |
| 2025 | 380 | 8 | 388 |
2025 franchised outlet movement
| Measure | Count |
|---|---|
| Franchised outlets at start of 2025 | 257 |
| Opened | 135 |
| Terminated | 1 |
| Reacquired by franchisor | 4 |
| Ceased operations - other | 7 |
| Franchised outlets at end of 2025 | 380 |
| Transfers to new owners | 19 |
All profile counts use the FDD's outlet terminology. Existing outlets, signed development and projections do not establish current territory availability.
Growing system
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Startup costs
How much does a Gameday Men's Health franchise cost?
The estimated initial investment for a single Gameday Men's Health Clinic ranges from $225,475 to $421,396. Key cost drivers include the initial franchise fee, leasehold improvements, and medical/exam room/laboratory equipment. The total estimated initial investment for two clinics ranges from $443,450 to $835,292.
Where the money goes
$20,000-$25,000Leasehold Improvements
$20,000-$50,000Medical, Exam Room, Laboratory Equipment
$55,000-$75,000 for three monthsAdditional Funds - 3 months
$2,000-$3,000Grand Opening
Real-estate intensity callout: The franchised location may be in a medical building, strip mall, free-standing building, or other medical facility, typically ranging from 850 to 2,000 square feet. Leasehold improvement costs vary based on whether the location was previously a healthcare facility and local factors. The low estimate assumes co-location with a Her Way franchise.
Launch Planning
- Typical opening timeline
- The typical time to open a Gameday Franchise is four to six months, depending on factors like site acquisition, financing, permits, and equipment delivery.
- Contractual opening deadline
- A Gameday Franchise must open to the public within nine months of signing the Franchise Agreement. For area developers, the first clinic must open within 9 months, the second within 20 months, and subsequent clinics follow a schedule up to 60 months for the sixth clinic.
- Site and lease milestones
- A proposed site must be submitted within 30 days of signing the Franchise Agreement, with approval or disapproval within 30 days. The site must be purchased or leased within 60 days of approval. An Exclusive Territory covering the lesser of a three-mile area or a population of approximately 100,000 people is assigned once the clinic location and lease are approved.
- Additional Funds
- Additional funds of $55,000 to $75,000 are estimated for the first three months of operation. This estimate covers other pre-opening costs and necessary operating capital, but excludes payroll or an owner's salary/draw.
- Grand-opening marketing
- Approximately $2,000 to $3,000 must be spent on grand opening advertising, beginning 15 days before and ending 30 days after the opening deadline.
- Fee commencement
- Royalties begin the first month of operation. The Digital Marketing Fee ($1,250 per month for each of the first three Clinics) begins three months before the scheduled opening date, together with a one-time $1,500 Digital Marketing Set-Up Fee. The first three months of the Technology Maintenance Fee ($250 per month) are prepaid before opening, and the fee is payable monthly from the fourth month of operation. The Brand Fund Contribution, the Local Advertising Requirement (at least $2,000 per month after opening) and the Telehealth Marketing Fee are paid monthly once the Clinic is operating.
See the full Item 7 cost table
| Type of expenditure | Low | High | When due |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 | When you sign your Franchise Agreement |
| Additional Marketing Area Fee | $0 | $10,000 | When you sign your Franchise Agreement |
| Rent | $6,825 | $22,896 | As per lease terms |
| Real Estate Security Deposit | $1,500 | $7,000 | As incurred |
| Utility Deposits | $0 | $1,500 | As incurred |
| Leasehold Improvements | $20,000 | $25,000 | As incurred |
| Architect and Design | $5,000 | $7,500 | As incurred |
| Bookkeeping Services | $1,500 | $2,000 | As incurred |
| Medical, Exam Room, Laboratory Equipment | $20,000 | $50,000 | As incurred |
| Other Furniture, Fixtures, Equipment, and Signage | $15,000 | $21,000 | As incurred |
| Technology Set-Up Fee and Three Months Technology Maintenance Fee | $1,500 | $1,500 | Before you open |
| Initial Inventory of Consumable Medical Products | $0 | $6,000 | As incurred |
| Computer System | $4,900 | $6,900 | As incurred |
| Medical Practice Software | $0 | $5,500 | As incurred |
| Initial Training Fee | $500 | $500 | Prior to initial training |
| Training Expenses | $3,000 | $6,000 | As incurred |
| Optional Grand Opening Support Fee, Expenses | $0 | $7,500 | As incurred |
| Fees Paid for Medical Training; Medical Association Fees | $4,000 | $20,850 | As incurred |
| Medical Training Expenses | $8,000 | $22,000 | As incurred |
| Grand Opening | $2,000 | $3,000 | As incurred |
| Digital Marketing Fee and Set-Up Fee | $5,250 | $5,250 | As incurred |
| Insurance | $2,000 | $5,000 | As incurred |
| Staff Costs | $20,000 | $60,000 | As incurred |
| Additional Funds - Three Months | $55,000 | $75,000 | As incurred |
| Item 7 table — stated total | $225,475 | $421,396 |
The estimates are for a single clinic under either the DCO or MSO Model. The low estimate for rent and architect/design assumes co-location with a Her Way franchise. The low estimate for initial inventory and medical practice software is for an MSO Model that does not offer a loan to the clinic for these purchases.
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Ongoing fees
What ongoing fees does Gameday Men's Health charge?
Gameday Men's Health franchisees pay a monthly royalty that is the greater of a percentage of gross revenue or a minimum amount, along with a brand fund contribution. There are also several fixed monthly fees for digital marketing, telehealth marketing, and technology maintenance. Additional fees may apply for specific services or in certain situations.
RoyaltyGreater of 6% of Gross Revenue or a monthly minimum ($541.67-$2,166.67 by year)
Total sales-based fees8% of Gross Revenue (Royalties 6% + Brand Fund Contribution 2%)
Fixed technology and licensing fee$250 per month
Fixed monthly recurring total$5,377.50 (Digital Marketing Fee $1,250/month (each of the first three Clinics) + Telehealth Marketing Fee $1,250/month + Technology Maintenance Fee $250/month + Microsoft Office 365 Business Standard $12.50 per Computer System/month + QuickBooks Online Plus $115/month + Medical Practice Software $500 per Medical Professional/month + Local Advertising Requirement $2,000/month; per-unit charges counted for one Computer System and one Medical Professional)
| Economic category | Amount / basis | How it works |
|---|---|---|
| Audit fee | Cost of audit | Payable if the underpayment is greater than 2% of reported amounts, within ten days after receipt of the audit report. |
| Brand fund | 2% of Gross Revenue | A Brand Fund Contribution of 2% of Gross Revenue is paid monthly, and may be increased to no more than 3% of Gross Revenue after 60 days' written notice. |
| Local advertising minimum | $2,000 per month | A minimum of $2,000 per month must be spent on local advertising after the Clinic opens. |
See secondary recurring and conditional charges
Marketing and technology
- Digital Marketing Fee
- A monthly fee for digital marketing services, varying from $500 to $1,250 per business depending on the number of clinics operated, plus a one-time $1,500 setup fee for each clinic.
- Telehealth Marketing Fee
- A monthly fee of $1,250, passed through to a third-party vendor for telehealth marketing services, plus an administrative fee, currently $0, that may be up to 20% of the fee.
Training and operating obligations
- Replacement/Additional Personnel and Transferee Training Fee
- A fee of $200 per person per shadow day for replacement or additional trainees, and $2,500 per person for transferees, payable before training.
- Transfer Fee
- A fee of $10,000 per Clinic plus any broker commission, payable upon transfer of the business, ownership, or the Franchise Agreement.
Ownership, staffing and support
Owning a Gameday Men's Health clinic franchise: staffing, training and support
Gameday Men's Health offers two models for clinic operation: Direct Clinic Ownership (DCO) or Management Services Organization (MSO). The Responsible Owner or a Franchise Manager must actively participate in the day-to-day operations, ensuring compliance with brand standards and system guidelines.
Ownership structure card
- Under both the DCO and MSO Models, a Responsible Owner or a Franchise Manager must personally participate in and manage the daily operations.
- While a Franchise Manager is permitted, direct owner operation is recommended.
- The franchisor must approve the Franchise Manager, Responsible Owner, and any Medical Professionals involved.
Local operating team card
- The business requires properly licensed and credentialed medically trained staff, including Medical Professional(s), to manage and operate the clinic.
- For the MSO Model, the Medical Professional who owns the clinic must be similarly licensed and credentialed.
- New Responsible Owners, Franchise Managers, or Medical Professionals must be identified to the franchisor within five business days of their hire date.
Training and support card
- Initial training includes online modules and two in-person shadow days at a designated training site, covering core operations, clinic roles, vendor relations, marketing, and coaching.
- This training is mandatory for the Responsible Owner, Franchise Manager, and other designated non-medical staff.
- Ongoing training, including refresher courses and national/regional meetings, may also be required.
Ownership signal callout: This business suits owners who are prepared for active involvement, either personally or through a dedicated, approved Franchise Manager, and who understand the importance of adhering to medical and operational standards.
How customers find the business
How does a Gameday Men's Health business attract and retain customers?
Gameday Men's Health Clinics offer in-person healthcare services to men, including hormone replacement, erectile dysfunction, and vitamin wellness therapies. Customers can find the business through local advertising efforts, the System Website, and potentially through a telehealth and e-commerce platform. The brand emphasizes a uniform experience for patients across all clinics.
What the system provides
- Sublicenses the use of the Gameday Men's Health marks for advertising healthcare services.
- Provides proprietary methodologies for healthcare service delivery and management services.
- Offers a System Website where clinics are referenced, and may develop and maintain it.
- Provides marketing materials as templates, including videos, audio, brochures, and mailers.
- Administers a Brand Fund for marketing, developing, and promoting the System and Marks.
- Manages a telehealth and e-commerce platform where customers can select a location.
What the local operator executes
- Must spend approximately $2,000 to $3,000 on grand opening advertising, subject to franchisor approval.
- Must spend a minimum of $2,000 per month on local advertising.
- Is prohibited from directly marketing to or soliciting customers outside of their Exclusive Territory.
- Must obtain franchisor approval for any additional local advertising materials before placement.
- Is responsible for ensuring all advertisements comply with applicable state advertising laws.
- May not create, operate, or use their own telehealth, e-commerce, or online sales platform without prior written consent.
The operating tension: While the franchisor provides a strong brand and marketing support, the success of each clinic heavily relies on the owner's ability to convert and retain customers through quality service delivery and adherence to system standards. Owners must also navigate complex industry-specific laws related to healthcare operations and marketing.
Brand and agreement basics
Key Gameday Men's Health franchise agreement terms
Brand and ownership
- U.S. franchisor
- Ream Franchise Group, LLC
- Headquarters
- Carlsbad, California
- U.S. franchising history
- Since June 2022
- Parent company
- Gameday Health Management, LLC
Agreement Terms
- Initial term
- 10 years
- Successor terms
- Two successor terms of five years each may be available. Renewal requires the signing of the then-current Franchise Agreement, which may have materially different terms.
- Territory
- An exclusive territory is granted, meaning no other Gameday Men's Health Business will be established within it. The franchisor retains all other territory rights and may use alternate channels of distribution.
- Multi-unit development
- Area development agreements are offered for the right to open multiple clinics, with a minimum of two clinics required. Area developers must sign individual franchise agreements for each clinic.
Note: No financial performance representations are made. The franchisor does not authorize employees or representatives to make such representations orally or in in writing.
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Frequently asked questions
Gameday Men's Health franchise FAQs
Does the owner have to personally perform the core service?
A franchisee is not required to personally perform the core medical services. If the franchisee is a medical professional, or the Clinic is in a state that allows a non-medical professional to own a Clinic, the franchisee operates under the Direct Clinic Ownership (DCO) Model. Otherwise, if the state allows, the franchisee may open a Management Services Organization (MSO), a non-medical business that provides management services to Clinics.
Is the territory exclusive?
Yes, once the Clinic location and lease are approved, Gameday Men's Health assigns an Exclusive Territory, meaning no other Gameday Men's Health Business will be established within that area during the Franchise Agreement term. However, Gameday Men's Health retains all territory rights not expressly granted and may use the Marks or System to sell products or services through alternate channels within or outside the Exclusive Territory.
Can a franchisee develop more than one location?
Yes, Gameday Men's Health offers Area Development Franchises, which grant the right to develop up to ten Clinics in a designated Development Territory according to a specified development schedule. Area Developers must open a minimum of two Clinics.
Can a prospective owner speak with current and former franchisees?
Yes, the names, addresses, and telephone numbers of current franchisees are provided in Exhibit E, along with contact information for former franchisees who ceased doing business or have not communicated with the franchisor recently. During the last three years, no franchisees signed confidentiality provisions that would restrict their ability to speak openly about their experience with the Gameday Franchise System.
What is the total investment required to open a single Gameday Men's Health Business?
The total investment necessary to begin the operation of a single Gameday franchised business ranges from $225,475 to $421,396. This includes between $56,750 to $74,250 that must be paid to the franchisor or its affiliate(s).
What types of healthcare services do Gameday Men's Health Clinics offer?
Gameday Men's Health Clinics offer healthcare services to men, including hormone replacement, erectile-dysfunction and vitamin wellness therapies, weight management, physicals, and similar non-critical healthcare services, goods, and medications. Some services are provided under membership plans.
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Source and methodology
Source and methodology
Ream Franchise Group, LLC 2026 Franchise Disclosure Document, issued May 28, 2026.
This profile was compiled from structured FDD information and editorial analysis, with automated tools assisting in data extraction and drafting, and then reviewed by a human editor.
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