G.U.R.U. Fitness

Health & Fitness

G.U.R.U. Fitness is more than a gym — it’s a movement. Rooted in grit, transformation, and community, we help people grow stronger from the inside out. With a low-cost, high-impact studio model, this franchise opportunity empowers purpose-driven entrepreneurs to build a profitable business that changes lives.

Availability

G.U.R.U. Fitness is currently accepting inquiries from the following states:

AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY

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  • Requirements

    Financial requirements for this franchise:
    Minimum Cash Required$50,000
    Net Worth$90,000
    Franchise Fee$35,000
    Royalty Fee6%
    Total Investment$81,000 - $148,300

  • Options

    Options available to franchisees:
    Military DiscountAvailable
    FinancingAvailable
    TrainingAvailable

  • Franchisor Details

    Facts about this franchise:
    HeadquartersLexington, KY
    Total Units1
    Year Founded2017
    Franchising Since2022

What does a G.U.R.U. Fitness Franchise Cost?

The cost to own your own G.U.R.U. Fitness franchise requires you to make an initial total investment of approximately $81,000 - $148,300. Additionally, you will need to have at least $50,000 in liquid capital. They also offer a discount for veterans (G.U.R.U. Fitness offers qualified veterans a 5% discount on the franchise fee.). *

G.U.R.U. Fitness isn’t just a gym — it’s a movement.

Founded by Dale Robinson in Frankfort, KY, GURU Fitness was built to change lives through grit, growth, and community. Today, the brand continues to transform lives in Lexington and beyond. Now, you can bring that impact to your own city.

With a total investment of $81K–$148K, GURU is one of the most affordable boutique fitness franchise opportunities on the market. Our proven, high-retention studio model offers strong margins and a lean operational structure — ideal for first-time or passion-driven entrepreneurs.

We don’t just hand you a logo and wish you luck. Every franchisee receives:

  • Pre-opening support: training, location and lease guidance, and launch planning
  • Complete equipment and fixture lists
  • Branded marketing assets and in-studio graphics
  • Your own unique local domain + digital presence
  • Ongoing coaching, national campaigns, and growth support

We’re seeking driven, community-minded leaders with $50K+ in liquid capital and a passion for transformation — both personal and professional.

Backed by a powerful brand, clear systems, and a founder-led mission, GURU Fitness offers more than a business — it offers a legacy.

Need to Learn More?

Discover why entrepreneurs are choosing G.U.R.U. Fitness—find out what makes this brand a smart franchise choice.