G.U.R.U. Fitness
Health & Fitness
G.U.R.U. Fitness is more than a gym — it’s a movement. Rooted in grit, transformation, and community, we help people grow stronger from the inside out. With a low-cost, high-impact studio model, this franchise opportunity empowers purpose-driven entrepreneurs to build a profitable business that changes lives.
Availability
G.U.R.U. Fitness is not currently accepting inquiries.
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Requirements
Financial requirements for this franchise: Minimum Cash Required $50,000 Net Worth $90,000 Franchise Fee $35,000 Royalty Fee 6% Total Investment $81,000 - $148,300 -
Options
Options available to franchisees: Home Based No Mobile Franchise No Military Discount Available Financing Available Training Available -
Franchisor Details
Facts about this franchise: Headquarters Lexington, KY Total Units 1 Year Founded 2017 Franchising Since 2022
What does a G.U.R.U. Fitness Franchise Cost?
To open a G.U.R.U. Fitness franchise, prospective owners need a minimum of $50,000 in cash available (liquid capital) upfront. This amount is part of the estimated total initial investment required to start the franchise, which ranges from approximately $81,000 to $148,300. Qualified veterans may also be eligible for a G.U.R.U. Fitness offers qualified veterans a 5% discount on the franchise fee. discount off the initial franchise fee. *
G.U.R.U. Fitness isn’t just a gym — it’s a movement.
Founded by Dale Robinson in Frankfort, KY, GURU Fitness was built to change lives through grit, growth, and community. Today, the brand continues to transform lives in Lexington and beyond. Now, you can bring that impact to your own city.
With a total investment of $81K–$148K, GURU is one of the most affordable boutique fitness franchise opportunities on the market. Our proven, high-retention studio model offers strong margins and a lean operational structure — ideal for first-time or passion-driven entrepreneurs.
We don’t just hand you a logo and wish you luck. Every franchisee receives:
- Pre-opening support: training, location and lease guidance, and launch planning
- Complete equipment and fixture lists
- Branded marketing assets and in-studio graphics
- Your own unique local domain + digital presence
- Ongoing coaching, national campaigns, and growth support
We’re seeking driven, community-minded leaders with $50K+ in liquid capital and a passion for transformation — both personal and professional.
Backed by a powerful brand, clear systems, and a founder-led mission, GURU Fitness offers more than a business — it offers a legacy.
* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.
