The right concept in the right industry
The massage and facial spa industry is fast growing and Hand & Stone is leading the charge.
Hand & Stone has brought what was previously considered luxury services to the mass market and has helped fuel the explosive growth of an entire industry.
It’s not just a luxury either – twenty-three percent of massage consumers had a massage for relaxation/stress reduction between July 2013 and July 2014.* And Hand and Stone is more than just massage, we are a full service day spa that also capitalizes on facials and hair removal services. According to IBIS World, by 2019, massage revenue from franchised locations is expected to increase at an annualized rate of 3.4% to reach $3.2 billion.** But at Hand and Stone with over 250 locations in the US and Canada***, we have far outpaced the industry growth.
A Simple Business Model
One of the major reasons for Hand & Stone's success is due to the number of products and services it provides, outpacing everyone in the industry with:
- Facials
- Massage
- Hair removal
- 2 skin care lines
The Hand & Stone Massage Spa offers affordably priced conveniently located, top-quality therapeutic massage, facial and hair removal services. No other franchise competitor was designed to offer all three services at all locations. And our spa services are priced some 30% less than traditional day spas and we offer same day convenience for massage and facial services.
Training & Support
No spa experience is necessary since Hand & Stone provides comprehensive training and guidance in four areas which will allow you to grow your first Hand & Stone and set the course for your future openings. These areas include:
- Managing and Motivating your Team
- Marketing & Advertising- Collaborative Approach (with our professional in-house agency HSM Advertising)
- Financial Management
- Recruitment- Putting a face on your franchise
Take Control of your Lifestyle with a Solid Business System and Open a Hand & Stone Today!
Our team of experienced professionals will assist you in all aspects necessary to start-up and run your new business with confidence!
Start-up Support
Site Selection and Lease negotiation – we can get the right space at the right cost
Design and Construction Management
Guidance through the recruitment, hiring, and training process of all staff
Grand Opening coordination and advertising – we manage the entire process for you from building your social media campaign to ensuring your location is set up on the hundreds of on-line directories
Extensive Classroom and On-Site Training
One week classroom instruction including all administrative, operational and sales/marketing essentials
On-site grand opening training at your location of your therapists, estheticians and sales associates
On-site training at your facility upon opening
Ongoing Operational Support
Ongoing training and support in critical areas of operation
Use of well-organized and easy to use operations manual
State of the art, user-friendly point-of-sale system that allows owner remote access to real time sales data
Save thousands in products and equipment with cooperative discounts
On-site visits from field support staff to evaluate and manage high-level business performance
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Marketing Programs and Tools
In-house advertising agency handles all aspects of creative development and media placement including emerging digital marketing, SEM and social media
Management of email-based CRM campaigns that ensure continuous communications to your customers
Connection to mobile app that provides on-line booking, rewards monitoring and additional features
Radio, television and marketing materials from award-winning production and creative team
