Laundry Luv

Why Laundry Luv?

At Laundry Luv, our purpose is simple: to bring LUV into people's lives. Through exceptional service, strong community engagement, and proven systems for success, we aim to make a difference with every load of laundry. We're looking for values-driven partners who lead with integrity, thrive on discipline and accountability, and want to build a business that gives back.

We provide a seamless, stress-free laundry process in a clean, well-lit environment with state-of-the-art equipment and eco-friendly detergents—while also being a cash-flow machine. Our goal is to make the laundry experience enjoyable while ensuring our customers clothes are meticulously cleaned.

What Makes Us Different

Veteran-Led Leadership

Laundry Luv was founded by military veterans who bring front-line leadership and operational excellence to the franchise world:

• Schuyler Williamson – U.S. Army veteran, West Point graduate (Top 10%), Army Ranger, and successful real estate entrepreneur.
• Ken Wimberly – U.S. Navy veteran, Gulf War Aircrewman, seasoned franchise owner, and founder of KW Net Lease Investors, the top commercial real estate group in KW Commercial.

These leaders stay involved, offering regular masterminds and EOS (Entrepreneurial Operating System) training to ensure consistent, scalable growth.

Proven Business Systems

Laundry Luv provides comprehensive playbooks covering all aspects of operations—site selection, lease negotiation, construction, launch, team training, customer service, and maintenance. Systems are designed for disciplined growth and efficient scaling, rooted in military precision and real estate acumen.

Service-First Culture

Our franchisees don't just run a business—they build community. We do this through:

• Children’s play areas in every location
• Free books and literacy events for kids
• Free laundry days and backpack giveaways
• Local employment and career advancement opportunities
• Spaces that are clean, safe, and welcoming for all

Multiple Revenue Streams

Franchisees benefit from diversified income channels, designed for both customer convenience and business growth:

• Self-Service Laundry – High-efficiency washers and dryers for customers to use themselves.
• Wash-Dry-Fold (WDF) Service – Drop-off or pickup/delivery options where our team handles the laundry process.
• Commercial Laundry Accounts – Recurring revenue through partnerships with local businesses requiring bulk laundry services.
• Vending & Ancillary Sales – In-store vending machines and arcade games in select locations.

Community Commitment

Giving back is central to who we are. Each store is designed to create meaningful community impact through organized outreach and consistent local engagement. Whether it’s hosting free laundry events or supporting veteran families, Laundry Luv is committed to being a force for good.

Support & Training

Laundry Luv delivers hands-on, real-world training and support designed to help franchisees grow confidently from day one—and every day after. Our systems are built on the foundations of elite military leadership and proven business success, modeled after the world’s top training organizations.

Pre-Opening Support

We don’t just hand you a manual and wish you luck. Our team walks alongside you through every stage of your launch. Support includes:

• Weekly planning meetings for construction, operations, and marketing
• A 20-point site selection checklist
• Guidance on buildout and vendor coordination
• Operational playbooks and training resources

Training is led by Schuyler Williamson and Ken Wimberly—military veterans and seasoned business leaders with decades of experience. Trained by Keller Williams, the #1 training company in the U.S., they bring world-class leadership, structure, and insight to every franchisee relationship.

Ongoing Support

After your grand opening, we remain fully engaged. You’ll have access to a powerful suite of tools and touchpoints, including:

• Bi-weekly manager and operator training sessions
• Quarterly business reviews for strategic growth
• Masterminds and peer groups for collaboration and innovation
• Weekly marketing office hours to optimize customer reach
• Regular in-person store visits and performance check-ins
• On-demand video libraries, operations documents, and playbooks

Our mission is to equip you not just to launch, but to lead—and thrive. We’re in this with you: on site, on the phone, and in the field, every step of the way.

The Industry by the Numbers

• 20% - 35% Average Profit Margin
• $6 Billion Combined Nationwide Gross Annual Revenue
• 20% - 30% Revenue Boost from Adding Wash, Dry, Fold
• 35,000 Laundromats in the US and Growing
• 90% of Patrons Become Repeat Customers

Hear From Our Franchisees

"Choosing this franchise wasn’t just a business decision—it was a values decision. The founders’ integrity, the brand’s community focus, and the success of their current operations convinced us this was the right choice. We didn’t just invest in a franchise—we partnered with people who lead, serve, and succeed."

– Kasey & Elizabeth Mock, First Franchisees (5-Unit Agreement)