Poolwerx
Home Services
Poolwerx is America's fastest moving retail and service pool business, with over 166 service trucks and 31 retail stores joining Poolwerx in America since they first arrived in 2015. A global brand established as the largest pool and spa maintenance network in Australasia, Poolwerx has demonstrated a strong history of innovation both in franchising and in the pool industry in its over 25 years of operation.
Availability
Poolwerx is currently accepting inquiries from the following states:
AK, AL, AR, AZ, CO, CT, DC, DE, FL, GA, IA, ID, KS, KY, LA, MA, ME, MO, MS, MT, NC, NE, NH, NJ, NM, NV, OH, OK, PA, SC, TN, TX, UT, VT, WV, WY
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Requirements
Financial requirements for this franchise: Minimum Cash Required $80,000 Franchise Fee $49,500 Royalty Fee 7% Total Investment $107,000 - $406,500 -
Options
Options available to franchisees: Home Based No Mobile Franchise Yes Military Discount Not Available Financing Available Training Available -
Franchisor Details
Facts about this franchise: Headquarters Farmers Branch, TX Year Founded 1992 Franchising Since 2015
What does a Poolwerx Franchise Cost?
To open a Poolwerx franchise, prospective owners need a minimum of $80,000 in cash available (liquid capital) upfront. This amount is part of the estimated total initial investment required to start the franchise, which ranges from approximately $107,000 to $406,500. *
Join the Global Leader in the Pool Service Industry
Poolwerx is more than a pool service company—we are the creators of poolside memories. As the largest global franchise in the pool service industry, Poolwerx is transforming a fragmented U.S. market into a landscape of opportunity.
Franchise partners don't just clean pools; they build scalable businesses backed by a brand that puts people first. With the proven Hub & Spoke model, franchise partners can grow their local presence through multiple revenue streams, resilient demand, and comprehensive support.
Why Poolwerx?
- Proven Hub & Spoke Model: Scale efficiently by combining mobile service trucks with high-visibility retail store hubs in a phased approach designed to support long-term business growth.
- Multiple Revenue Streams: Serve customers through residential and commercial service, retail sales, equipment repair, and chemical supply.
- Online Retail-Resistant: The expert service model provides hands-on services that cannot be outsourced or replaced by online retailers.
- Global Power, Local Impact: Leverage the resources and recognition of a global leader with more than 30 years of industry experience while building a locally owned and operated business.
- Unmatched Support: From hands-on Pool School training to national marketing campaigns and operational guidance from dedicated franchise business coaches, Poolwerx supports franchise partners throughout their journey.
The Poolwerx Hub & Spoke Growth Journey
Phase 1: The Foundation — Mobile Service
Launch with a branded service vehicle to establish your reputation, serve customers, and build a presence in your community.
Phase 2: Multi-Vehicle Expansion
As demand grows, expand your fleet with additional service vehicles to reach more customers and territories. This stage can help franchise partners transition from hands-on operators to business managers.
Phase 3: Retail as a Hub
Anchor your mobile fleet with a high-visibility retail location. The physical hub serves customers looking for pool products and supplies while also supporting and promoting the service side of the business.
Phase 4: Multi-Unit Expansion
Continue growing by developing multiple retail hubs, with each location supporting its own network of mobile service vehicles and surrounding territories.
Franchise Partner Support
Poolwerx Support Center
The Poolwerx Support Center serves as both the company headquarters and technical training center. New franchise partners attend Pool School for two weeks of classroom and hands-on training at the facility, where they can attain their Certified Pool Operator (CPO) certification.
Technology and Innovation
Poolwerx leverages industry-leading technology to streamline scheduling, customer management, reporting, and in-field operations, helping franchise partners run smarter and more efficient businesses.
Marketing Support
National brand campaigns are paired with local-area marketing programs designed to drive customer demand and support franchise partners as they establish and grow their businesses.
Operational Support
Franchise partners receive ongoing support from onboarding through the life of the franchise, helping them operate and scale with confidence.
Who We're Looking For
Poolwerx is seeking entrepreneurial leaders who are ready to build and grow a customer-focused local business.
- Business Builders: Operators focused on scaling, sales, and disciplined execution.
- People-First Leaders: Individuals who value relationships, can lead teams, and are passionate about providing exceptional customer experiences.
- Growth-Minded: Partners interested in expanding their territory and pursuing multi-unit ownership.
- Action-Oriented: Motivated entrepreneurs prepared to launch and begin building their business efficiently.
- Hands-On & Local: Franchise partners who enjoy interacting with customers, working in their communities, and taking an active role in the business.
Relevant Background Experience
Poolwerx welcomes candidates from a variety of professional backgrounds, including logistics managers, sales leaders, home service professionals, and mid-level executives. Military veterans, father-and-son teams, and couples are also encouraged to apply.
