Pure Barre
Health & Fitness
Pure Barre offers a community-focused boutique fitness opportunity built around low-impact, full-body classes for clients across a range of fitness levels. Franchise partners receive guidance in site selection, construction, studio design, sales, marketing, recruiting, owner and instructor training, and ongoing operations. Multiple class formats and regularly refreshed programming help create an engaging and welcoming member experience.
Availability
Pure Barre is currently accepting inquiries from the following states:
AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
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Requirements
Financial requirements for this franchise: Minimum Cash Required $250,000 Net Worth $500,000 Franchise Fee $60,000 Royalty Fee 7% Total Investment $314,411 - $629,345 -
Options
Options available to franchisees: Home Based No Mobile Franchise No Military Discount Available Financing Available Training Available -
Franchisor Details
Facts about this franchise: Headquarters Irvine, CA Total Units 617 Year Founded 2001 Franchising Since 2012
What does a Pure Barre Franchise Cost?
To open a Pure Barre franchise, prospective owners need a minimum of $250,000 in cash available (liquid capital) upfront. This amount is part of the estimated total initial investment required to start the franchise, which ranges from approximately $314,411 to $629,345. Qualified veterans may also be eligible for a $15,000 discount off the initial franchise fee. *
Bring Pure Barre to Your Community
Pure Barre invites franchise partners to bring a distinctive boutique fitness experience to their communities. Founded in 2001, the brand offers low-impact, full-body workouts built around controlled, purposeful movements that help clients improve strength, flexibility, balance and endurance.
More Than a Workout
Each Pure Barre studio is designed to become more than a place to work out. The concept creates an encouraging environment where clients can pursue personal goals, celebrate progress and form lasting connections. Franchise owners have the opportunity to build a community-focused business that can make a meaningful difference in clients’ lives.
Why Franchise Partners Choose Pure Barre
With nearly 650 studios and more than 100,000 active members, Pure Barre has built a broad national presence as an established name in barre and boutique fitness. The brand offers a variety of low-impact, full-body workouts designed for a wide range of fitness levels and has earned continued recognition on Entrepreneur magazine’s Franchise 500 list.
Pure Barre pairs that established presence with an evolving member experience. Updated choreography, music, class programming and specialized formats help studios keep clients engaged while maintaining a recognizable and consistent brand experience.
The studio model also supports both single-unit and multi-unit ownership. Franchise partners can focus on community engagement, team leadership and the member experience while operating within a structured boutique fitness system.
Why Customers Love Pure Barre
Pure Barre serves clients across a broad range of fitness levels with musically driven group classes that combine low-impact movement with a challenging, full-body workout. Multiple class formats keep the member experience fresh while addressing different fitness goals and preferences.
- Pure Barre Engage: An introductory small-group experience that presents the fundamentals of the technique.
- Pure Barre Classic: The original barre format, featuring small, controlled movements designed to strengthen and tone the body.
- Pure Barre Define: A strength-focused class that combines the brand’s barre fundamentals with additional weight training.
- Pure Barre Empower: A higher-intensity format that incorporates dynamic movement, cardio and strength work.
- Pure Barre Align: A restorative class emphasizing flexibility, balance, mobility and stability.
Training & Support
Franchise partners receive support designed to help guide the studio from development through opening and ongoing operations.
- Site-selection and lease-negotiation guidance
- Construction, layout, interior-design, technology and equipment support
- Pre-opening and ongoing sales training
- Marketing guidance beginning during studio development
- Assistance with recruiting instructors, management and sales personnel
- Owner, manager and instructor training through the Pure Barre learning system
- Ongoing operational resources, calls and brand guidance
Who Makes a Strong Franchise Partner
Pure Barre seeks business-minded franchisees who are passionate about the brand’s technique, value fitness, community and team development, and have strong ties to their desired market. Owners are not required to teach classes or personally oversee every aspect of daily operations, but they should be prepared to lead the business, uphold brand standards and ensure qualified managers and instructors deliver a welcoming guest experience.
The Pure Barre Difference
Pure Barre pairs a recognizable boutique fitness concept with proprietary class methods, trained instructors and a strong emphasis on community. Its varied programming is designed to welcome clients with different fitness backgrounds while giving franchise partners a structured platform for building a locally connected studio.
