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QDOBA Mexican Eats

is seeking candidates for expansion.

What does a QDOBA Mexican Eats Franchise Cost?

QDOBA is the leading fast-casual Mexican restaurant. The total investment for a typical QDOBA franchise ranges from $475,500 to $1,095,000. The franchise fee is $30,000, ongoing royalty fee is 5% of gross sales and marketing fee of 1.25% national, 1.75% local spend. Candidates are asked to have a minimum of $500,000 in liquid capital. QDOBA is an exciting opportunity to grow your portfolio with a strong brand. 

Total Investment$475,500 - $1,095,000
Cash Required$500,000
Business TypeFranchise
Target Market See List

Invest in Big Flavors and Bold Returns with QDOBA!

Since 1995, QDOBA has been serving freshly prepared, flavorful, Mexican-inspired fare.

With more than 700 locations in 45 states and Canada, our footprint and loyal fan base are some of the reasons QDOBA® is a leading brand in the Mexican fast-casual restaurant space. And we’re growing, with room to fill existing markets and expand into new ones with passionate operators like you.

QDOBA is seeking MULTI-UNIT operators who are able to open 3 units.

Open QDOBA Mexican Eats in any of these available states: AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WY, DC.


QDOBA Mexican Eats is a quick service restaurant specializing in Mexican food. Offerings include classics like tacos, burritos, and nachos as well as seasonal options like mango salsa. These restaurants also serve a variety of toppings, including guacamole, queso and an array of salsas. Some locations also serve alcoholic beverages. Depending on the location, catering may be offered as well, with ordering available online or by phone. Locations that provide catering offer customers the option of having their orders delivered and set up. One key aspect of the QDOBA approach is allowing people to customize their orders, choosing a variety of items from hot and cold ingredient bars. One of QDOBA’s best known items is the customizable Mission-style burrito.

Key Differentiators

  • A focus on freshly prepared, flavorful food made in-house, as competitors move to commissary kitchens
  • Our menu of fresh ingredients allows for more efficient inventory management and capital investment
  • Trade Area modeling software uses data analytics and competitive analysis to determine the right trade areas for our franchisees
  • Easy build out for lower construction and operations costs compared to other concepts
  • Strong catering and off-premise business provide additional revenue streams without additional overhead
  • Marketing support and technology allows for customizable materials for local/regional flexibility
  • Flexible footprints accommodate different types of spaces from traditional to airports to universities

Reasons to Invest

  • A leader in the fast-casual Mexican restaurant category
  • Proven performance within existing markets and franchisees
  • Exciting opportunity to grow with a strong brand
  • Approximately 50 percent of locations corporately owned
  • Broad appeal: multiple demographics, occasions, and day parts

"We opened our first store in 1998 and every year since, we’ve opened up at least one store. Last year we opened two stores, the year before that we opened 7. We are getting the returns from QDOBA and see it as a brand that is growing." - Ron Stokes, Franchisee since 1998

Training and Support

From the very beginning of the franchising process all the way through to the grand opening and for as long as you own the franchise, QDOBA offers outstanding support services to help you succeed. You'll receive support in the following ways through eight weeks of training at a corporate store and two weeks of New Restaurant Opening support.

Real Estate and Location Support

  • Development managers who support our franchise growth and real estate analysis
  • Strong network of master brokers throughout North America
  • Construction support
  • Trade Area Modeling program

Franchise stores contribute 1.25 percent of sales to QDOBA’s national marketing fund, which covers:

  • Access to a dedicated franchise marketing consultant to optimize sales-generating marketing activities
  • Search engine marketing, including ongoing management and optimization by award-winning accredited resources
  • QDOBA website, iOS and Android mobile apps, including online and mobile ordering capabilities
  • Access to local CRM database and email engagement platform
  • QDOBA Rewards program for our most loyal and valuable customers
  • Culinary and product development resources that drive menu innovation and new product offerings
  • Promotional merchandising and graphic design production
  • POP production
  • National PR outreach
  • National social media
  • Media asset library

Training and Operations Support

  • Management training
  • Crew training
  • Opening support
  • Ongoing training and support

Special Discount

QDOBA honors those who served in the military and their family by participaing in the VetFran program and offers a special Veteran Franchise Fee of $24,000. 

Ideal Candidates

QDOBA is seeking MULTI-UNIT operators who are able to open 3 units.

These candidates are experienced and dedicated franchisees looking to expand their portfolio and help us grow our brand. We ask they meet the following qualifications:

  • Five years of multi-unit restaurant, retail, hospitality, or relevant business ownership experience within the last ten years
  • Knowledge of, or experience in, the local market or one that is similar to the proposed market (urban, suburban, rural, regional)
  • Experience in development financing and strategy (including but not limited to real estate site selection, business impact, remodel programs, etc.)

QDOBA is seeking MULTI-UNIT operators who are able to open 3 units. Learn more about QDOBA's opportunities today!

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