Red Effect Infrared Fitness | RE24

About Red Effect Infrared Fitness

Red Effect Infrared Fitness (RE24) is a next-generation boutique fitness and wellness concept designed for how consumers want to work out today — convenient, recovery-focused, technology-driven, and results-oriented. By combining infrared-enhanced training, 24/7 accessibility, virtual instruction, and multiple fitness and recovery modalities, RE24 delivers a premium member experience through a lean, scalable business model built for long-term growth.

What follows is more than just a gym concept — it’s a smarter way to deliver fitness, wellness, and operational efficiency in one modern franchise system.

The RE24 Fitness Experience

Built for Today’s Consumer. Engineered for Today’s Owner.

RE24 delivers a modern fitness and wellness experience designed around convenience, results, and recovery. Members have access to a variety of infrared-enhanced workouts, recovery amenities, and guided fitness experiences — all available 24/7 to fit real life schedules.

For owners, RE24 was intentionally designed to eliminate many of the biggest operational challenges in boutique fitness. Through virtual instruction, automated systems, and streamlined operations, franchisees can operate efficiently with no employees - no labor and lower overhead while still delivering a premium member experience.

Consumer Benefits

• 24/7 access to workouts and recovery
• Short, efficient classes ranging from 10–30 minutes
• Hot Pilates, yoga, cycling, rowing, strength, and recovery modalities
• Infrared-enhanced workouts that support recovery and wellness
• Boutique-style experience without boutique pricing
• Welcoming, beginner-friendly atmosphere

Owner Benefits

• ​No employees - No Labor model -- See no labor explanation for more details
  
• Virtual instructors and fitness programming managed by corporate
• Reduced payroll and operational complexity
• Smaller footprint with lower buildout costs
• Technology-driven systems for scalability and efficiency
• Multiple recurring revenue streams including fitness and recovery

Infrared-Powered Training

A Differentiator Members Feel Immediately

At the core of RE24 is full-spectrum infrared heat integrated directly into the workout experience. Unlike traditional gyms, infrared gently warms the body from within, creating a more comfortable, recovery-focused environment that supports performance, mobility, and overall wellness.

Members consistently report feeling energized, less sore, more relaxed, and more motivated to return — making infrared one of the brand’s strongest retention drivers.

For franchise owners, infrared technology creates a premium boutique experience that differentiates RE24 from traditional gyms and low-cost fitness chains without adding significant labor or operational complexity.

Why Members Love Infrared

• Supports recovery and reduced soreness
• Promotes deeper sweat and increased circulation
• Enhances relaxation and stress relief
• Makes workouts feel more comfortable and accessible
• Combines fitness + wellness in one experience

Why Owners Love Infrared

• Creates strong brand differentiation
• Increases perceived value and member retention
• Elevates the experience without increased staffing
• Supports premium positioning at a mid-tier price point
• Aligns with growing wellness and recovery trends

Diverse Training Programs

Variety That Keeps Members Engaged

RE24 combines multiple fitness and recovery modalities under one roof, giving members a complete wellness ecosystem instead of a one-dimensional gym experience. This variety increases engagement, improves retention, and allows members to personalize their routines based on goals, energy levels, and recovery needs.

Training Modalities Include

• Hot Pilates & Sculpt
• Infrared Cycling
• Rowing & Cardio Training
• Strength & Functional Fitness
• Yoga & Mobility
• Recovery & Infrared Sauna
• Cold Plunge Therapy

For owners, offering multiple modalities inside one streamlined model expands market appeal and increases long-term member value without requiring multiple specialized instructors or large staffing teams.

An Innovative & Scalable Fitness Model

Boutique Experience. Simplified Operations.

RE24 was built to solve many of the problems traditional fitness franchises face: high labor costs, staffing inconsistency, and operational inefficiency.

Through virtual instruction, centralized programming, and technology-driven systems managed by corporate, owners can focus more on growing membership and community while operating a lean, efficient business.

The result is a scalable model that combines:

• Boutique fitness
• Wellness & recovery
• 24/7 accessibility
• Low staffing requirements
• Technology-enabled operations
• Strong recurring revenue potential

RE24 delivers a premium, next-generation fitness experience consumers genuinely love — while giving franchisees a smarter, more sustainable way to own and operate a fitness business.

HOW can a studio operate without employees and zero payroll expenses?

​YES! — one of the most exciting and disruptive aspects of the RE24 business model is its ability to operate with NO EMPLOYEES and NO PAYROLL.

​RE24 was intentionally engineered to challenge the outdated economics of traditional fitness studios and big-box gyms that rely heavily on: expensive staffing models, ​large instructor payrolls, front desk labor, management overhead, and complex scheduling systems.

​Instead, RE24 leverages: Virtual Corporate Instructors, hands-on Owner-Operators, automated member onboarding, app-based access control, integrated booking and communication technology, remote management systems, and streamlined operational design to create a highly scalable, technology-driven fitness platform.

This allows franchisees to dramatically reduce one of the largest expenses in the fitness industry: your PAYROLL and drops more immediate financial return back to your bottom line. This is not yesterday’s labor-heavy gym model. This is the future of boutique fitness ownership.​

* This information may have changed since first published. We recommend that you always verify fees, investment amounts, and offers with the business opportunity directly prior to making a decision to invest.