Seriously Addictive Mathematics

Own a Business That Helps Children Enjoy and Excel in Math

Seriously Addictive Mathematics (S.A.M) is a multi-award-winning thinking math program based on Singapore Math, a globally recognized curriculum known for its focus on problem solving and developing strong thinking skills in children.

S.A.M is the world’s largest Singapore Math enrichment program for children ages 4–12, with more than 200 centers across 20 countries. The brand is seeking franchise partners who share its vision of helping children learn, discover, enjoy, and excel in math.

Why Own an S.A.M Franchise

A World-Class Curriculum

Developed by former school teachers and textbook publishers, the S.A.M thinking math program uses a coaching approach and the Concrete-Pictorial-Abstract (CPA) method to help children build a positive attitude and strong foundation in math. The program is designed to complement a wide range of school curricula and support students through both reinforcement and enrichment.

Comprehensive Business System and Training

S.A.M provides a complete business system covering center management, student management, and course management. Franchisees receive comprehensive training and support through online and onsite programs designed to build both theoretical and practical knowledge. Training includes Singapore Math methodology, coaching techniques, lesson delivery, classroom management, marketing, and business operations.

A Rewarding and Meaningful Business

S.A.M franchisees have the opportunity to make a positive impact by helping children strengthen their math skills, build confidence, and prepare for the future. The business is centered on delivering a high-quality learning experience while empowering young minds to succeed.

Who S.A.M Looks For

• People who are passionate about educating children and helping them reach their potential
• Strong communicators who can effectively connect with both parents and children
• Individuals who are confident leading and growing a business and managing a team
• University graduates with math competency, integrity, and honesty

The S.A.M Difference

The S.A.M program emphasizes problem solving and deep conceptual understanding rather than rote memorization. Its classroom experience combines coaching with engaging, hands-on activities that help children actively learn math while developing confidence.

S.A.M also uses mastery-based worksheets with variation and incremental advancement to help children build a strong foundation in mathematics.

About the Brand

S.A.M was founded in 2010 by Samuel Chia and Lau Chin Loong in Singapore. The founders recognized the challenges many children face in school systems with large class sizes and a one-size-fits-all approach, and they created a personalized learning program built around the proven Singapore Math curriculum.

Following years of research and development and a successful launch in Singapore, the company developed a complete business system that franchisees can implement efficiently, supported by training and ongoing guidance. This model helped S.A.M expand into international markets and earn multiple business and parenting awards.

Award-Winning Program

• Promising SME 500 Awards, Singapore
• Best Enrichment & Learning Schools Award, Singapore
• Readers' Choice Award, Malaysia
• Best KSP Awards, India
• Franchising & Licensing Association Awards, Singapore
• Franchise Quality Standards Awards, Thailand
• Young Parents Parents' Choice Awards, Singapore
• The New Age Parents Enrichment Awards