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Taco John

Taco John's International

is seeking candidates for expansion.

What does a Taco John's International Franchise Cost?

Total Investment$310,000 - $1,228,000
Cash Required$350,000
Business TypeFranchise
Target Market National

Taco John’s is a proven concept which has grown to several hundred locations since 1969 — and its growth is rapidly accelerating. Its commitment to quality, freshness and bold flavors is a perfect match for what diners are looking for today, which is one reason why customer loyalty is so strong and why you should consider owning a Taco John's franchise.




Taco John’s is a proven concept which has grown to several hundred locations since 1969 — and its growth is rapidly accelerating. Its commitment to quality, freshness and bold flavors is a perfect match for what diners are looking for today, which is one reason why customer loyalty is so strong and why you should consider owning a Taco John's franchise.

What Sets Taco John's Apart

Taco John’s already has about 400 locations nationwide, and is led by a management team with experience growing brands and opening hundreds of restaurant locations.

  • Four decades of experience
  • Cult-like following
  • One of the largest quick service Mexican food franchises
  • Unique menu items
    • Coined the term Taco Tuesday®
    • First Mexican QSR to offer breakfast burritos
    • Signature items such as Potato Olés®
  • Uses real quality ingredients
  • Nearly 60 percent of Taco John’s food goes out the drive-thru window reducing space needed for dining area
  • Has a management team with operational experience, not just executives in offices
  • Offers limited-time-only (LTO) menu items three to four times a year

Ideal Taco John's Candidates

Taco John's is looking for multi-unit food and retail operators, high net-worth individuals, business owners, real estate developers and business executives who exhibit the qualities necessary to be a Taco John’s franchisee. This includes at least $350,000 in liquid assets and a net worth of $500,000 for a single unit and at least $500,000 in liquid assets and $1 million in net worth for a multi-unit agreement.

They are looking for people who are willing to be trained in executing the Taco John’s operating system or who are willing to include experienced operators and full-time restaurant managers.

Be a part of Taco John’s plans to become the second national competitor in Mexican quick service by reaching 1,000 units and continuing to grow for decades.

Investment & Financing

The startup costs for individual restaurants vary significantly based on location and floor plan. Taco John’s offers flexible floor plans to help investors take advantage of a variety of locations, including:

  • Traditional drive-thru locations
  • Reduced footprint layout for smaller lots in high traffic areas
  • Convenience store and travel plaza locationsNon-traditional real estate opportunities

The initial franchise fee for traditional locations is $25,000 for the first restaurant and $20,000 for subsequent locations. For non-traditional locations such as airports or college campuses, the initial franchise fee is $10,000.

Taco John’s royalty fee is 4% of net sales for freestanding and end-cap locations, and 6% of net sales for non-traditional locations.

Financing a Taco John’s is relatively simple. Franchisees are free to use their choice of lenders, plus we have established relationships with national lenders; Directed Equity and Wells Fargo.


Average Gross Sales = $1,172,144*

Average Net Income = $208,587*

*These figures were based on 2014 calendar year results for six company-owned stores. Please see the Franchise Disclosure Document for complete details.

Training & Support

  • Taco John’s franchisees receive support during the process of selecting and developing sites for their restaurants.
  • Taco John's will assist you with site layouts, reviewing bids and ordering equipment and supplies to coordinate with your construction schedule.
  • You will be assigned an onboarding operations consultant (OOC) who works closely with you to navigate the process of launching, equipping, staffing, and operating the unit.
  • At your grand opening, you will have three Taco John’s operations consultants, and as you build your business, you will have a regionally based franchise business consultant as your key resource.
  • The training program includes four weeks of on-the-job training in one of Taco John's nationally certified training stores, which are located nationwide.
  • Certified managers will train the rest of your staff, under the supervision of Taco John’s operations team members.

Mexican food is increasingly popular, and Taco John’s is quickly filling the need for a second Mexican QSR option. Taco John’s and existing franchisees are expanding at accelerated rates and now is a great time to get onboard.

“The changes they are making — it’s like what I went through with another restaurant brand that we are part of, so we’ve seen how a brand can evolve and shoot up the lists. I am telling you,it is going to grow.” — Jennifer Johnson, Paducah, Kentucky

“When we did open the store, we were expecting a large crowd — and we got it. We had lines so long of people trying to get in that they blocked off the other drive-thru competitors. It was -6 degrees outside. I've never seen anything like it in my life.” — Bill Corrick, Burlington, Iowa

“I’ve been amazed at how often people in New York line up for Mexican. The public opened up to a whole new profile of food. Millennials want good-tasting variety in their food; soda and fries alone don’t cut it anymore. Taco John’s gives me the ability to expand and sell the flavor profiles my customers want. If you want to do a lot more sales, you have to fish where the fish are. New York is a very competitive town. If you make a big mistake, people are not forgiving. That’s why the support from Taco John’s is appreciated, and we’re succeeding. New York has lot of brands that go in and go out, but you want something that has name value and is going to be there for a while. That’s what Taco John’s does for me.” — Tom Clarke, a multi-unit franchisee who owns two other QSR concepts in the Northeast

“I grew up in the Midwest, and there in Nebraska there were three stores within 20 miles of where I lived. I started looking around three to four years ago at franchises, looking at the way they were structured and considering the industries that they were in. The more I spoke with the Taco John’s franchise development people, the more I was intrigued with that opportunity. I checked other franchises, and, all things considered, Taco John’s ability to generate income, feedback and training stood out in front of all the others.” — Dave Dickerson, who is opening a Taco John’s in Twin Falls, Idaho

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