Tea Bar

Join a Tea Concept That’s Redefining the Modern Café

At Tea Bar, we specialize in elevated, made-to-order tea — from ceremonial-grade matcha to loose-leaf chai and botanical lattes. In a market full of overly sweet, generic cafés, Tea Bar stands apart with clean ingredients, intentional design, and a refined customer experience. We’ve built a loyal following by focusing on quality, transparency, and aesthetics — and we’re now inviting like-minded entrepreneurs to bring Tea Bar to new communities across the country.

Strong Support. Thoughtful Growth.

Tea Bar is a lean, design-forward model with a simplified operational footprint. With lower buildout costs than full kitchens and an efficient, streamlined menu, we offer an attractive entry point for franchisees looking for both impact and income.

As a Tea Bar franchisee, you’ll receive:

• Comprehensive training
• Site selection and store design support
• Ongoing marketing and operations guidance
• Access to a thoughtfully developed brand with national potential

At Tea Bar, we’re not just growing — we’re curating a network of passionate, design-conscious operators who share our belief that tea deserves a place in modern American culture.

If you’re ready to build something beautiful, sustainable, and community-rooted, we’d love to hear from you.

Why Tea Bar?

On-Trend Market: A Cultural Shift Toward Wellness & Alternatives

• Today’s consumers — especially Millennials and Gen Z — are rethinking their daily rituals. Whether it's cutting back on caffeine, seeking non-alcoholic social options, or prioritizing wellness, the demand for functional, high-quality beverages is growing rapidly.
• Tea Bar is uniquely positioned at the intersection of this shift, offering a modern alternative to traditional cafés and juice bars.
• Our menu of handcrafted matcha, chai, and botanical lattes is designed to meet the needs of:
  • Health-conscious customers looking for natural energy and focus without the crash of coffee
  • Social consumers who want café experiences without relying on alcohol
  • Ingredient-savvy shoppers who care about transparency, sustainability, and sourcing
• With trending add-ons like colostrum and mushroom tinctures, Tea Bar isn’t just keeping up — we’re helping define what’s next in the specialty beverage market.

Streamlined Operations: Efficient by Design

Our menu is curated for speed, simplicity, and consistency — allowing staff to prepare drinks quickly without sacrificing quality. With no full kitchen, no grease traps, and a focused ingredient inventory, Tea Bar is engineered for operational ease and lower overhead.

This lean model means:

• Faster onboarding and training for staff
• Reduced labor needs compared to traditional cafés
• Lower startup and build-out costs
• Less food waste and simpler inventory management
• High throughput potential during peak hours

Whether you're a first-time operator or managing multiple locations, Tea Bar’s system is built to scale without the complexity of a full-service food operation — making it an ideal choice for franchisees seeking a refined, manageable café model.

Distinctive Brand: Design-Driven, Cult-Followed, and Media-Recognized

• Tea Bar has cultivated a loyal, almost cult-like following by combining timeless tea traditions with modern design and intentional branding.
• From our minimalist interiors to our custom packaging and visual storytelling, every touchpoint is built to resonate with a new generation of tea drinkers.
• With tens of thousands of followers across platforms like Instagram and TikTok, Tea Bar has become a social media-friendly café destination.
• We’ve been featured in publications including Bon Appétit, Forbes, Vogue, Goop, Cosmopolitan, and more.
• Founder Erica Indira Swanson is widely regarded as a pioneer in the matcha space, helping introduce ceremonial-grade matcha to the modern café landscape.
• This brand equity translates into customer loyalty, high repeat visits, and strong local buzz — all of which support a successful franchise launch in new markets.

High-Quality Ingredients: Sourced for Integrity, Served with Intention

• At Tea Bar, ingredient quality is non-negotiable. We source premium loose-leaf teas — never tea bags — to deliver a purer, more flavorful cup.
• From ceremonial-grade matcha to house-made syrups and wellness add-ons, every element of our menu is curated with care.
• We believe transparency builds trust. That’s why we:
  • Clearly label our ingredients
  • Avoid artificial flavors and sweeteners
  • Prioritize organic and sustainably sourced components whenever possible
• Our customers aren’t just buying a drink — they’re investing in a brand they trust to prioritize quality, clarity, and craftsmanship.

Ideal Franchise Owner

You don’t need to be a tea expert — just a brand believer. We’re looking for:

• Passionate, community-oriented operators
• Design-minded individuals who value aesthetics
• Hospitality lovers with a drive for operational excellence
• Multi-unit developers or first-time entrepreneurs eager to grow with a proven concept

Start Brewing Your Future

With high margins, growing demand, and a brand that resonates with the next generation, Tea Bar is the future of modern tea culture.