The Vitamin Shoppe

The Vitamin Shoppe Story

Since 1977, The Vitamin Shoppe has been dedicated to helping our more than 5 million active customers become their best selves, however they define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in more than 680 stores across the country, we’ve got a huge assortment of high-quality, cutting-edge vitamins, minerals, supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. Our omnichannel strategy is designed to serve customers holistically.

Our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe. Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers thrive. This bonds us and drives us to deliver premium nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

Why Franchise with The Vitamin Shoppe?

The Vitamin Shoppe is a proven leader in the $50 billion vitamins, minerals, and supplements industry–one that has experienced steady growth for decades, including this past year with global health concerns driving increased commitment to wellness. With more than 40 years of experience this franchise opportunity is backed by a proven operating model. On average, our top 25% of stores generate $1,959,404 in annual revenue and $379,671 in contribution per store.*

The Financial Requirements

To invest in a The Vitamin Shoppe franchise, candidates must have a minimum net worth of $750,000 and a minimum liquidity of $150,000. A background in franchising and multi-unit experience is desirable.

Join the Vitamin Shoppe franchise today!

*This information reflects the Average Revenue and Average Contribution for the Top 25% of The Vitamin Shoppe company-owned stores which were open for more than a year as of fiscal year end 2021 and were operating in at least 3,000 sq ft of space. Of these 134 stores, 51 attained or surpassed the Average Revenue and 62 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2022 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2022 The Vitamin Shoppe®. All rights reserved.