True North Restoration

About the Brand

True North Restoration is a fast-growing restoration franchise helping homeowners and businesses recover from water, fire, mold, and storm damage. We operate in an essential, needs-based industry where demand is driven largely by insurance claims, not discretionary spending, creating consistent need regardless of economic conditions.

The Opportunity

This is a recession-resistant business with multiple revenue streams and strong unit economics. Restoration jobs are urgent and often insurance-funded, resulting in high-value projects and steady demand.

Compared to many restoration franchise opportunities, True North offers a lower cost of entry while maintaining the ability to scale into a high-revenue, multi-team operation.

Owners benefit from a scalable, team-based model that allows the business to grow beyond owner-operator capacity, with many franchisees expanding crews and equipment within their first year of operation.

• Insurance-driven demand supports consistent job flow
• High-value services tied to urgent customer needs
• Multiple revenue streams across mitigation and restoration
• Scalable model with the ability to add crews and equipment over time
• Protected territories with significant room for growth

Why True North Stands Out

True North combines a proven operating model with a values-driven, people-first culture. We are built around doing the right thing for customers in moments that matter most, while equipping owners with the systems and support to grow with confidence.

As an emerging brand, franchisees benefit from access to prime, protected territories and the opportunity to scale early within a growing system.

• Ranked #12 on Entrepreneur’s Top New & Emerging Franchises list
• Essential, recession-resistant service
• Insurance-driven model reduces reliance on discretionary spending
• Lower startup investment compared to many competitors
• Early-stage growth opportunity with significant whitespace
• Strong support system and collaborative franchisee network

Training & Support

We provide comprehensive onboarding and ongoing support to help franchise owners launch and scale successfully.

• Initial training across operations, sales, and job management
• Guidance on insurance relationships and claims processes
• Marketing support to drive local awareness and lead generation
• Ongoing coaching, systems, and operational playbooks
• Access to leadership and a collaborative network of franchise owners

No prior restoration or construction experience is required.

Franchisee Testimonials

"True North stood out for its strong values, large protected territories, and real growth potential. What I love most is the impact - every day we’re helping people in our community during difficult moments."
— Aaron Traywick, Owner, Savannah, GA

"What drew me to True North was the leadership, culture, and values. It truly feels like a partnership—we support one another and grow together. The work is incredibly meaningful and the model offers strong scalability."
— Jennifer Switzer, Owner, Newnan, GA

"True North stood out as a recession-resistant, insurance-driven business with strong economics. We ramped up quickly - within months we were growing the team and expanding operations."
— Michael Duffy, Owner, St. Louis, MO​

Ideal Candidate

We are looking for strong operators and leaders who are:

• Process-driven and organized
• Comfortable managing teams and driving performance
• Customer-focused, especially in high-stress situations
• Financially qualified and growth-oriented
• Motivated by building a business with purpose and impact