Wheel Color It
Automotive Services
Join the multibillion dollar wheel repair industry! Franchisees operate from our wheel repair center strategically placed in commercial districts to service auto dealers, collision shops, and retail customers or operate from customized vans, trailers or box trucks. We provide the accounts! This new category is known as Mobile Wheel Remanufacturing. The company features repairs, straightening, wheel personalization and precision CNC and. We do it better, faster and smarter than its competition.
Availability
Wheel Color It is currently accepting inquiries from the following states:
AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
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Requirements
Financial requirements for this franchise: Minimum Cash Required $200,000 Franchise Fee $35,000 Royalty Fee 6% of gross sales Total Investment $165,000 - $500,000 -
Options
Options available to franchisees: Home Based No Mobile Franchise No Military Discount Not Available Financing Available Training Available -
Franchisor Details
Facts about this franchise: Headquarters Doraville, GA Total Units 15 Year Founded 2024 Franchising Since 2025
What does a Wheel Color It Franchise Cost?
To open a Wheel Color It franchise, prospective owners need a minimum of $200,000 in cash available (liquid capital) upfront. This amount is part of the estimated total initial investment required to start the franchise, which ranges from approximately $165,000 to $500,000. *
At Wheel Color It, we're building more than a company. We're building careers, entrepreneurs, and business owners within the exploding wheel repair and wheel refinishing industry.
This industry is set for a record $8-10 billion in sales this year mostly driven by insurance/warranty programs sold through auto dealerships that offer consumers protection from cosmetic wheel damage, bent or other structural damage that could potentially put them or their families at risk or devalue the cars trade in value.
ADDRESSABLE MARKET
A massive installed base with recurring damage events
Every vehicle is a recurring wheel-care opportunity.
WCI targets the businesses that sell, service, repair, insure, rent, finance, remarket, and support vehicles — plus consumers.
Wheel Color It provides ethical wheel repair services through a network of company owned mobile or shop operations. Our repair equipment is manufactured by us AND ONLY FOR US and our certified technicians perform the repairs FOR WHOLESALE (auto dealers, collision shops, tire stores that send their customers wheels to us to repair, fleets and rental car companies ) AND RETAIL CONSUMERS.
We build our own mobile workshops, upfit our own equipment in vans, trailers or PODS as well as brick and mortar workshops established to support the growing demand for our services as well as insurance referrals.
Included in our offerings is our newest license “The Black Out King,” which is a one of a kind mobile service that provides on or off site wheel personalization using robotic automation that delivers OEM quality repairs.
Area Developers will also sell within their region our exclusive wheel protection warranties that will be sold through tire stores, collision shops and the F&I department of dealerships.Our wheel protection warranties provides a system to periodically inspect the wheel for damage, uneven tire wear as a wheel is a safety item
If you're an experienced sales professional or entrepreneur that has business development experience that could represent us as our Area Developer in a larger region and support our Licensees and related network by building local and regional accounts and adding to our service platform the larger MSO's (multi service organizations) within the auto dealer space, collision and tire store space, or selling our licensing program to individuals or companies that want to supplement their income by offering wheel repair services...We want to talk to you!!
Simply the Area Developer does what we do globally within their assigned region and oversees the day to day operations of the network we build together. Our regional team will include company-owned operations, affiliates, licensees, trainers, and field support to ensure our customer base is properly supported .
As we expand across North America and beyond, we're looking for people who want to build something meaningful. Many of tomorrow's business owners will begin their journey as team members right here. If you're driven, curious, and motivated, and if you're excited by growth, by learning, and the idea of one day leading in this exploding automotive segment, we'd love to hear from you. Send us your resume, tell us about yourself, and let's start a conversation about your future with Wheel Color It. Your next chapter might be bigger than you think.
Area Developer Opportunity!!
Help us shape the next great evolution in the $8-10 billion per year wheel repair & wheel personalization industry. This is more than a business opportunity. It is a chance to help build a new regional marketplace and to join a team of entrepreneurs who want to modernize an industry that has seen little meaningful change in over 20 years.
Become an Area Developer and open our 1st franchise in a local territory and support the sales, service, training and on-going support of multiple operations in a larger region or state. Or, become a single unit operator that will operate this profitable and most-needed service business utilizing one-of-a-kind technology, including our patented robotic painter and scanning technology, that in seconds can generate using AI a wheel conditioning report you can build a multi-million dollar service company.
